Director of Marketing and Patron Services
: Job Details :

Posting DetailsPosition Information Job Title Director of Marketing and Patron Services Working Title Director of Marketing and Patron Services Position Type Staff Department Bologna Performing Arts Center Posting Number 201201558 Full or Part Time Part Time Benefit Eligible Yes If Other, Please Explain:Tenure/Non-Tenure Track Non-Tenure Track Salary Basis 12 month If Other, Please Explain:Position Summary Information Responsibilities | 1. BOX OFFICE. Create ticketing for all events utilizing Patron Manager ticketing system, including building packages and subscriptions, building various price levels and coupons, and preparing all ticket delivery methods. Manage all patron data in Patron Manager with a focus on accuracy of patron records. Utilize records to create demographic reports and segment audience groups for marketing purposes. Responsible for fiduciary management of the BPAC Ticket Office. Balances daily cash, check, and credit card sales and private gifts through revenue deposits and reconciliation reports. Conduct regular budget reports, propose account transfers, and monitors expenditures. Request and maintain purchase orders and requisitions, verifies deposits and expenses.| 2. MARKETING. Analyze ticket sales and patron demographics to create targeted sales plan for each Main Stage performance. Work effectively with creatives and contracted marketing companies as needed. Evaluate campaign effectiveness to determine and/or change course of campaign strategies and investment. Ensure brand standards and brand communication strategies are consistently maintained across communication platforms. Develops content of all BPAC promotional materials, including season brochures, membership drives, and email campaigns. Creates targeted sales plan for each Main Stage performance. Also maintains and updates the BPAC website, social media platforms, external websites (TripAdvisor, Google Review, etc.).| 3. PATRON SERVICES. Operate as part of the Front of House team at BPAC events by serving as a liaison between box office staff, patrons, volunteers, and security. Provides assistance and resolves any issues concerning seating, tickets, complaints, special requests, and crowd control. Also communicates with outside organizations renting the theater to provide ticketing, box office support, and day of event support. Serves as the primary contact outside artists/artist management for ticket counts and merchandise agreements.| 4. PATRON SERVICES. Supports the Executive Director with patron services related to fundraising efforts, including the management of Annual Membership and Corporate Sponsorship programs. Helps the Executive Director to coordinate patron same-seating, prepare invoices, make deposits, and help administer membership benefits. Analyzes audience sales patterns to develop strategies for patron retention, including audience development and engagement. Create strategies with Executive Director to move patrons through the pipeline of first-time ticket buyers, subscribers and donors.5. PATRON SERVICES. Coordinate volunteer usher program of BPAC Ambassadors, composed of approximately 90 volunteers. Recruit and train volunteers in theater policies, job duties, and emergency procedures. Schedule and direct volunteers during events. Maintain record of volunteer hours and plan appreciation events.6. BOX OFFICE. Assist with hiring, training, scheduling, supervising, and management of student and bi-weekly workers in Ticket Office.7. OTHER DUTIES: Perform administrative functions including composing letters, mail merge and bulk mailings, greeting incoming visitors, answering telephone, providing information, and referring callers to appropriate personnel. Maintain inventory of office supplies and promotional materials and reorders as necessary.Qualifications A bachelor's degree is required. Experience in marketing, business, and arts management is a plus. Training in specific BPAC systems will be acquired through on-the-job training.Salary Commensurate with experience, qualifications, and university's resources. Minimum Qualifications The employee should have experience in marketing, customer service and working with students and volunteers. The employee should have excellent independent judgment, strong communication skills, the ability to manage simultaneous projects, and a desire to contribute to a team-oriented environment. The employee must use tact and diplomacy in personal interaction, often during stressful situations. The employee must have bookkeeping skills. Strong computer proficiency is necessary to work with the ticketing system and university accounting programs. Knowledge of a second language is not necessary.Preferred Qualifications A degree in the area of arts management, marketing or public relations is desirable. Five years of experience and/or skills in marketing and customer service are desirable.Special Instructions to ApplicantsAdditional InformationPosting Detail Information Open Date 10/31/2023 Close DateOpen Until Filled Yes