Director of Marketing
: Job Details :

Thank you for considering Progyny! Progyny is seeking a Director of Marketing to lead the planning, development, execution, and evaluation of marketing initiatives that support the companys strategic partner audiences, including channel relationships, health plans, and consultant relations. The ideal candidate has a proven track record in the employer benefits industry, with a successful history of supporting sales teams and creating effective collateral to educate, promote, and generate interest in healthcare benefits. What you'll do... Create, execute and manage a marketing strategy t argeting key audiences within Progynys strategic partners Develop, maintain, and iterate on materials needed, such as PowerPoint decks and slides, one pagers, brochures, digital leave behinds, etc. to amplify Progynys message and leadership in the benefits space. Plan and manage webinars and other educational events such as lunch and learns for our partners, including scheduling, presentation creation, follow up, etc. Work collaboratively with internal stakeholders to manage ongoing needs and requests, gathering feedback and refining messages and materials to help promote Progyny to target audiences Collaborate with the enterprise marketing team to create, adapt and utilize content marketing assets, including articles, blogs, whitepapers, toolkits, guides, etc. Work closely with digital team to support digital marketing strategies, such as paid ads, landing pages, website, etc. targeting channel partners, health plans and other partnerships. Manage incoming requests from these audiences, such as RFP and prospect requests. Regularly audit materials channel partners are using and ensure they have the most up to date materials, decks, brochures, case studies, etc. Measure and track progress, in conjunction with Sales partners Work with Progynys subscription-based partners annually to identify and execute sponsored tactics, including newsletters, case studys, webinars, and speaking opportunities About you... 10+ years of experience, employer benefits space/healthcare experience preferred Expertise in creating effective B2B sales enablement tools and marketing campaigns for HR/benefits buyers and benefits consultants Strong oral/written communication and interpersonal skills Must be able to develop and manage strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum Proven track record of leading with a solutions-first mindset to overcome challenges and execute on innovative strategies and tactics Preferred experience with marketing automation tools and CRMs (Salesforce, Pardot, Marketing Cloud or similar) About Progyny: Progynyis a transformative fertility, family building and womens health benefits solution, trusted by the nations leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. Our benefits solution empowers patients with concierge support, coaching, education, and digital tools;provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs. Our mission is toempower healthier, supported journeys through transformative fertility, family building and womens health benefits. Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com. Our perks : Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents Employee Resource Group Health, dental, vision and life insurance options for employees and family Free in-person, virtual and text-based mental health and wellness support Paid time off, including vacation, sick leave, personal days and summer flex time Company equity Bonus program 401(k) plan with company match Access to on-demand legal and financial advice Company social events Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $135,000 - $145,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/ required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity. Progyny is proud to be anEqual Opportunity and Affirmative Action employer.We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law. If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to ...@progyny.com. #LI-AG1