Director of Marketing
: Job Details :

Join Our Team at Tallahassee State College

Director of Marketing

Job Opportunity Announcement

Are you passionate about higher education and eager to make a real impact? Do you thrive in a collaborative, innovative environment where student success is the driving force? Tallahassee State College is excited to announce an opening for the position of Director of Marketing in the Office of Communications and Marketing. We're looking for someone who shares our commitment to fostering a vibrant campus community.

Why You'll Love Working Here

At TSC, we're not just shaping the leaders of tomorrow - we are committed to fostering the growth and development of every team member. As part of our College community, you'll enjoy:

* A dynamic campus atmosphere where your contributions directly impact student success.

* A culture that champions continuous improvement, where students and staff alike are valued and empowered.

* A supportive team that encourages collaboration, creativity, and innovation.

What You'll Do

As the Director of Marketing, you'll play a key role in strategic planning and execution of advertising for all College programs and activities, managing creative services and overseeing the College's website. You'll have the chance to:

* Collaborate on high impact marketing campaigns and projects to support College programs and activities.

* Contribute to campus-wide strategic initiatives through advertising and marketing.

Day-to-day, you'll be responsible for:

* Designing, planning and coordinating in-house and contracted marketing campaigns to drive student interest and application into academic and workforce programs.

* Managing budgets and resources associated with all marketing campaigns and ensures maximum return on investment (ROI).

* Tracking the performance of campaigns through measurement and analysis of prospective student inquiries, conversion, retention, and audience feedback to understand effectiveness.

* Managing the design and web teams and working collaboratively with the Director of Strategic Communications and staff to facilitate timely development of integrated campaigns, collateral materials, recruitment support and other related efforts.

* Managing the office's Project Intake System for College internal creative services requests, overseeing the development of all materials and ensuring brand consistency.

* Developing and maintaining strong working relationships with College department and program leads, providing strategic counsel, presenting plans and ideas and securing approvals of materials as needed.

Who We're Looking For

We're seeking a candidate who brings not only technical expertise but also a passion for education and student success. Our ideal candidate will have:

* A bachelor's degree in marketing, communications, public relations or a related field of study.

* At least five years of experience in marketing, public relations, broadcasting, journalism and/or mass communications, two of which must have been directing a public relations program in an administrative or management capacity.

* Skill in verbal and written communications, problem solving, brand management, and strategic planning and execution.

Bonus points for:

* Data-Driven Decision Making: Candidates with a proven track record of using analytics to inform and improve marketing strategies, driving measurable outcomes.

* Technological Savvy: Preference for candidates who are adept in the latest digital marketing tools and platforms, enhancing our digital presence and engagement.

* Adaptability in a Dynamic Environment: Those who thrive in a fast-paced setting and are quick to adapt to the ever-changing landscape of marketing in education.

What We Offer

We offer more than just a competitive salary of $70,000 - $75,000. When you join the team at TSC, you'll also enjoy:

* Comprehensive State of Florida benefits, including retirement through the Florida Retirement System.

* Opportunities for professional development.

* A generous leave policy, including paid holidays plus winter and spring breaks.

* A collaborative and inspiring campus community.

* Tuition waivers and tuition reimbursement programs for continuous learning.

* Free access to TSC athletics, fine arts, and performing arts events.

A Little About Us

Established in 1966, Tallahassee State College is dedicated to providing high-quality educational opportunities for students from Leon, Gadsden, and Wakulla counties, as well as from throughout the state, nation, and abroad. TSC offers a wide range of academic and workforce training programs, including associate degrees, bachelor's degrees, and in-demand certifications. Consistently ranked as one of the top colleges in the nation, our vision is to be recognized as your College of Choice.