Director of Paid Social
Blue Plate Media Services • Summit, NJ (25 Miles West of NYC)
About The Company
Blue Plate Media Services (BPMS) is a full-service, globally recognized, cross-screen media planning and buying agency, a market leader in reaching and engaging with moms, families, and kids. Celebrating 25 years of best-in-class planning and buying across integrated platforms, and representing a global portfolio of exciting clients, BPMS offers a friendly, collaborative, and entrepreneurial environment where your voice is heard and your role is appreciated—full benefits, including 401K.
Qualifications
- 7-9 years of social media agency experience
- Media planning and buying
- Natural leader with the ability to articulate strategies thoughtfully and to the point
- Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
- Proven experience managing a team of direct reports
- Strong presentation and communication skills
- Strong quantitative analysis skills
- Ability to make recommendations of statistically significant data sets
- Utilizes industry knowledge and experience
- Mom, Family and Kid Experience a Plus
Responsibilities
- Join us as the Director of Paid Social, where you'll be at the helm of crafting and executing dynamic strategies, plans and buys for our portfolio of consumer-facing clients
- Dive into the world of innovative paid social campaigns and cutting-edge social analytics
- In this role, you'll lead a talented team, fostering development while providing visionary thought leadership
- Bring your creative ideas and social media expertise to the table to drive growth and strengthen client partnerships
- Primary strategic partner for assigned clients related to social media (strategy and paid)
- Stay abreast of changes in the marketplace, and help our clients understand how they can be leveraged to help their brands
- Train junior employees on the back-end management of paid social programs across networks such as Facebook/IG, TikTok
- Create POVs and thought leadership showcasing your/BPMS's knowledge in the social space
- Develop a deep understanding of client brands and communicate how paid social media will provide a benefit to their audiences
- Manage team of media analysts, helping them grow/develop into expert social media marketers
- Partner with team to create and define measurement plans
- Assist predictive analytics of social media
- Ensure social team is using best-in-class tools by staying on top of shifts in market and toolsets
- Leverage social media tools to develop strategies and analyze competition and audience segments
- Connect social media with other platforms in the mix, including search (paid and organic)
- Create social media campaigns that provide a benefit to the audiences our clients are targeting
- Familiarity with regulated industries and how social media can be utilized within the regulations
- Stay up to date on the use of social media in the kid, mom and family space
- Work alongside creative and PR agencies to adjust tactical messaging
- Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
- Create new and innovative ways for clients to engage brands
To work at BPMS, we expect nothing short of your best.
Send your resume, contact information, and a note of why you're the one. HQ is located in downtown Summit, New Jersey (25 miles West of NYC)
This job description may not include all activities, duties, or responsibilities required of the employee for this job and may be subject to change at any time with or without notice. Due to the high volume of applications, only eligible or matching candidates will be contacted by us.
Blue Plate Media Services (BPMS) is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
We will not accept resumes or candidate submittals from employment agencies or outside recruiters.