Director of Performance MarketingAbout the role Goldbelly is seeking a highly analytical, data-driven Performance Marketing leader to own decision making & portfolio mix strategy across Goldbelly's entire paid marketing budget. Reporting into the SVP of Marketing, this role will be responsible for leading development of sophisticated attribution models to inform budget allocation & channel strategies, and reporting performance & KPIs to the executive team. About Goldbelly At Goldbelly, we believe in the emotional power of food. We believe that food brings people together, so we've created a place that connects people with their greatest food memories, experiences and desires. We've built a platform that empowers small shops, chefs and restaurants and inspires their passion. Our mission is to bring people comfort through food. Whatever you dream of. Wherever you are. Goldbelly empowers the top food makers around the country to sell their specialty dishes (think deep dish pizza from Chicago, iconic Texas BBQ, etc.) to food-lovers nationwide. Consumers know we are the marketplace for the best food you can get in the US. Merchants use our platform to create a brand new revenue stream and grow their businesses. What You'll Do:
- Oversee Goldbelly's eight-figure paid marketing budget, determining the best allocation of budget across all marketing channels
- Manage Goldbelly's sophisticated attribution tools and lead lift & incrementality testing to improve our understanding of marketing ROI
- Own executive & board level reporting of overall marketing performance & KPIs
- Manage Goldbelly's Paid Search & Programmatic team, providing coaching and mentorship
- Partner with internal analytics & data science teams to identify customer targeting & optimization opportunities across our paid program
- Partner with finance and executive leadership to build growth & budget forecasts
What You've Done:
- 10+ years of experience in performance marketing or marketing analytics with a heavy focus on attribution & reporting
- Strong analytical skills with an ability to make data-driven decisions and articulate them to executives
- A strong grasp of ROI & incrementality and measurement & testing frameworks
- Deep familiarity with e-commerce KPIs & funnel metrics, and an ability to recognize trends and uncover insights from ad, creative and customer data
- Experience managing a team of performance-focused marketers
- Direct, hands-on experience managing Paid Search (SEM, Google Shopping) is highly preferred
Benefits
- Salary range: $150,000-200,000
- Comprehensive benefits - medical, dental, and vision
- Company HSA and Dependent Care FSA
- Flexible paid time off
- Monthly Goldbelly credits and 25% off all Goldbelly orders
- Flat org structure with significant opportunities for lateral & upward mobility & development