Director of Sales- EcommercePosition Summary:Provide strategic direction and cross-functional collaboration to enhance brand positioning, increase sales and deliver on corporate objectives within the Ecommerce channel. Management of account activity for Amazon.com 1P and 3P businesses and other assigned accounts. Partner with team to plan and implement effective channel and account strategies designed to drive profitable sales by gaining new distribution and strengthening existing distribution. Manage third-party partners and ensure account direction, proposals, and activities are in alignment with annual strategic plans and company goals.Essential Job Functions & Responsibilities:
Develop sales strategies and long-term growth plans, and lead execution for Amazon 1P and 3P businesses. Apply understanding of corporate objectives, brand and marketing strategies, industry dynamics, and internal capabilities to annual planning and ongoing account management. Partner with various sales divisions to promote a cohesive and complementary brand presence across the Ecommerce channel, including third-party sellers. Help ensure online promotional plans, pricing, and assortments are complementary to in-store activities and overall corporate goals. Prepare comprehensive monthly/quarterly sales reports showing sales performance, sales potential, ROI of promotions, and competitive activity along with annual strategic business reviews and high-level updates to leadership throughout the year. Partner with team on annual account planning, refinement of go-to-market channel strategy, and provision of product feedback and market intelligence. Work with Customer Service, Finance, and Distribution to help promote efficiencies and cost-savings on account logistics, compliance, purchase orders, and payment issues as needed. Collaborate with Account Specialists to maintain accurate account information, planning tools, and promotional documentation including BTS Audits and Trade Promotional Calendar. Recommend staffing requirements and processes needed to support the team. - Develop and maintain top-level relationships with customers and merchant teams. Review, negotiate, and optimize customer program agreements and contracts. Work with the team to determine sales opportunities, monitor KPIs, and design programs to promote sales.
- Communicate direction, expectations, and updates to third-party partners toward managing day-to-day activities, optimizing advertising campaigns, gaining share of search, enhancing content, and implementing overall sales strategy. Monitor and manage performance and allocate resources for support.
- Oversee the planning and active management of Amazon product catalog, including product pipeline for new and exclusive items, launch support, merchandising campaigns, variation strategy, brand store refreshes, content optimization, and promotional activities to support Pilot's brand presence and continuous growth.
- Direct advertising strategy and paid search campaigns designed to increase awareness, consideration, and conversion rates while bringing in new users to the brand.
- Establish annual sales forecasts and make ongoing adjustments to market conditions while working toward achievement of profitability goals.
- Recommend budget, expenditures, and appropriations for account-related promotions and programs. Analyze, control, and approve expenditures to conform to budgetary requirements.
- Work with the team on regular monitoring of POS trends, measurement of promotional performance, line optimization, and industry analyses for assigned accounts.
- Identify, explore, and pursue potential new Ecommerce business for Pilot.
- Work with the team to develop and deliver meaningful presentations at customer meetings. Represent the company at tradeshows, industry meetings, and customer events.QualificationsEducation and Experience Requirements:Bachelor's degree plus seven years related experience in a consumer products environment with a proven track record of success in managing Amazon sales and digital marketing campaigns.Skills Required:Demonstrates skills in negotiation, joint business planning, and closing critical sales contracts. Excellent verbal and written communication skills are essential. Well organized, detail-oriented, and able to work independently. Possess a proactive, positive, collaborative approach to working with cross-functional teams. Demonstrates a strong ability to multi-task and apply creative problem-solving skills toward managing day-to-day business and achieving targets.Why is This a Great Opportunity?A recognizable name in the world of consumer products with a history and tradition unmatched in this sector. We have a vision for success for our employees and our company for decades to come. Join us in this critical role as it has been the point of entry for our current and previous CFO's. If you have a national public accounting firm background with audit experience, your sacrifice to gain that experience can pay off with us in a HUGE way.Office Location:Jacksonville, FloridaRelocation:Will consider relocating the right candidate to Jacksonville, FloridaRequired Experience:7 years of Client experience with Amazon and e-commercePreferred Skills:Experience on Amazon account, experience with other mass retail e-commerceDegree Required:YesDollar Volume this position will cover:Approx $45MSKU #'s this position will cover:750Travel Requirements:Typical account management travel - 10% #J-18808-Ljbffr