Director of Web and Digital Marketing
: Job Details :

Opportunity:

The Texas Economic Development Corporation (TxEDC) is looking for a talented digital marketer to join our team! You will be joining a team of hard working, fun and enthusiastic individuals. At TxECDC we are truly passionate about marketing the State of Texas to business leaders across the nation and targeted locations around the world. Texas consistently ranks as the best state for business, largely in part to the efforts of this great team.

Description/Duties:

The Director of Web and Digital Marketing will own the end-to-end digital marketing strategy as well as the day-to-day activities of our web and digital marketing. To succeed in this role, you will need a broad skillset and established record of managing WordPress websites at all stages including new website design, UX/UI best practice, content planning and SEO. Leveraging internal resources and third-party vendors you will build our digital presence utilizing AdWords, email, social, web, video and other digital tools and media to achieve organizational goals. This position must be able to work closely with and coordinate relevant marketing activities with the Governor's Office of Economic Development and Tourism. Additionally, this position will focus on ensuring TxEDC's website and digital communications are fresh and engaging in order to strengthen our TxEDC's membership and keep Texas as the best place to do business.

Director of Web and Digital Marketing:

• Oversee the planning, execution, and delivery of web development projects; managing timelines, resources, and stakeholder expectations.
• Develop and implement a comprehensive SEO and digital experience strategy, utilizing best practices, guided by data insights and a deep understanding of our target audiences.
• Effectively manage vendor process and relationships to ensure Search Engine Optimization (SEO) strategies rank TxEDC highly for appropriate key word searches.
• Coordinate relevant marketing activities with the Governor's Office of Economic Development and Tourism.
• Build, execute and manage digital marketing campaigns across relevant social media platforms.
• Define the key areas of optimization for TxEDC's organic traffic approach, and set targets that align with business goals.
• Working with our internal teams or external web development agency, to convert conceptual designs into web pages utilizing existing templates and components while adhering to brand guidelines, SEO, and UX best practices.
• Explore opportunities to improve content on the website to maximize visibility and engagement, improve content performance, and align with tactics from other channels (ex: email and social) to ensure optimal user experience.
• Lead website redesign projects (as needed) with external web development agency driving SEO and UX best practices at all stages of the project.
• Routinely audit existing web pages and structure for accuracy and effectiveness, optimizing load speeds, debugging pages, and fixing broken links / images.
• Maintain TxEDC's brand standards across all marketing content to ensure consistent messaging from the organization.
• Other duties as assigned.

Education, Qualifications and Requirements:

· Bachelor's degree from an accredited 4-year university or equivalent experience in marketing, website management, digital marketing or communications.

· 3-5 years of experience in Wordpress or similar website content management platform

· Basic understanding of HTML/CSS

· Experience creating content for web and digital marketing campaigns. Copywriting and/or editing experience, a plus.

· Previous focus in economic development or other business development related experience a preferred.

· Analytical mindset with the ability to translate data into actionable insights.

· Experience in implementing SEO best practices, AdWords and GA4.

· Experience with multiple social media platforms

· Understanding of economic development and economic development organizations.

Compensation:

Commensurate with experience

Benefits and Perks:

· Medical, dental and vision insurance with 80% company contribution.

· Company paid life insurance, STD and LTD insurance.

· 401(k) with 4% company match.

· Primarily remote work environment with limited in-person days.

· Flexible PTO plan.

Our Company:

As the 8th largest economy in the world, Texas is at the top of nearly every “best state to do business list” and maintains its position as the nation's #1 job creator. The Texas Economic Development Corporation (TxEDC) is an independently funded and operated 501(c)(3) nonprofit organization responsible for marketing and promoting Texas as the premier business location. Along with the Governor's Office of Economic Development and Tourism, these two highly focused organizations make up the cornerstone of Governor Greg Abbott's economic development agenda to build a stronger Texas.

TxEDC's primary program is marketing services. They market and promote Texas as a premier business location. TxEDC is funded solely by its supporting investors through charitable donations and participation fees. No state tax dollars are used to fund TxEDC activities.