Support and collaborate with the Head of OTC Business and other cross-functional departments (sales, finance, pricing & contract, supply chain, etc.) in the development and implementation of a combined Taro Private label and Ohm strategic plan including sales & marketing programs and tools ofthe US OTC product portfolio. This includes sales planning, market/customer expansion, sales performance analytics, financial/cost analytics, and market analytics. The ideal candidate will have experience managing multiple projects working in a fast-paced environment and be able to work closely with senior management to execute the strategic plan.
Duties and responsibilities
- Oversee pricing strategy for quoting competitive bids on Annual RFPs and adapt to industry challenges; develop system for tracking pricing and product development initiatives that are in various stages of development.
- Prepare annual budget for Taro and Ohm Labs OTC divisions; manage monthly forecasting for OTC.
- Develop and manage the marketing budget for OTC projects.
- Manage the development and implementation of promotional tools that support the strategic plans for the Taro and Private Label OTC products.
- Manage the development and implementation of OTC sales and advertising programs including promotional accrual funds.
- Develop and implement OTC promotional pieces (Displays, Bonus Packs, etc.) to support specific category or customer programs.
- Participate in the assessment and implementation of OTC policies within the marketing mix (forecasting, pricing, distribution, etc.).
- Analyze syndicated OTC market data (when available) to understand how existing OTC products are performing and to identify new opportunities.
- Manage new item forecasting, pricing, and customer selection.
- Participate in the preparation of financial presentation and explanation of sales performance to senior management.
- Develop sales plan for generic wholesaler and in-house account (Genomma Labs).
- Develop low-cost manufacturing analysis to drive more competitive pricing in the market.
- Work closely with supply chain on compliance analysis to track actual customer demand to forecast estimates.
- Collaborate with Sales Team and Business Development to identify new market opportunities to support the organization's pipeline development.
Qualifications
- Bachelor's degree in Marketing, Finance, Science, or related discipline.
- Minimum 5-8 years of generic marketing management experience.
- 3-5 years of marketing experience in the OTC pharmaceutical industry preferred.
- Strong data analytical skills and maintenance of database information.
- Proven organization, communication, and presentation skills.
- Advanced Excel skills.
- Strong ability to handle multiple assignments.
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