Director, Performance Marketing
: Job Details :

Strategy and Execution: Develop and execute a comprehensive performance marketing strategy, including SEM, SEO, and paid media channels such as Google Bing, Affiliate Ads, social media, display advertising, CTV, audio. - Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, activation, engagement, and retention. - Cross-Functional Collaboration: Partner with Marketing, Sales, Merchandising, Analytics, and Creative teams to align marketing efforts and drive business priorities - Data-Driven Decision Making: Leverage analytics tools and metrics to drive strategy and decision making. While using tools such as Google Analytics, Google Merchant Center, Search Console to track performance metrics, identify trends, and inform data-driven decisions. - Budget Management: Manage and optimize the marketing budget to ensure efficient allocation across various channels and categories - Demand Generation / Paid Media: Demonstrated track record ...Marketing, Director, Performance, Leadership, Project Management, Business Services, Analytics