Director, PR & Communications
Bloom Nutrition
IG @Bloomsupps @Marillewellyn
TikTok @Bloomnu
Bloomnu.com
Reports to: VP of Brand
About Bloom:
Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest-growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.
Recognized for our innovation and growth, we're proud recipients of several awards:
???? Forbes 30 under 30 (2023)
???? Target Partner of the Year (2023)
???? LinkedIn's Top Start-Ups (2023 & 2024)
???? EY Entrepreneurs of the Year (2024)
???? Inc. 5000 Company (2024)
???? NewBeauty 100 Wellness Awards (2024)
Overview:
Are you obsessed with trends and always in the know on what's next? Do you have an enviable Rolodex of editors, media, and experts on a texting basis? If youre a natural storyteller who thrives on building buzz, we want you on our team!
As our Director of PR & Communications, youll be the voice of our brand, responsible for crafting and amplifying stories that make headlines. Youll spearhead press coverage and opportunities for our brand, products, and founder, ensuring our messaging resonates across all platforms. Whether its a hot new product launch, a buzzy event, thought leadership, or managing the public side of a tricky situation, youll have your finger on the pulse of what's happening in culture, lifestyle, and the CPG world.
Responsibilities:
- Develop and implement PR and communication strategies that align with business objectives and enhance brand visibility.
- Build and maintain strong relationships with media contacts, editors, influencers, and thought leaders to secure ongoing positive coverage.
- Craft and pitch compelling stories to national, regional, and trade outlets that resonate with key audiences.
- Partner with and manage external PR agency to execute buzzworthy news & moments
- Manage media requests, interviews, and press inquiries, ensuring consistent and cohesive messaging.
- Manage PR send-outs, including media kits, PR packages, and product samples, ensuring theyre delivered on time and in line with brand standards
- Lead crisis communication efforts, including preparing statements and managing real-time responses during high-pressure situations.
- Oversee the development and distribution of press releases, media kits, and communication materials.
- Collaborate with internal teams on corporate messaging, executive speeches, and internal communication strategies.
- Identify and execute expert and media partnerships
- Identify, develop and submit awards in relevant thought leadership and product categories
- Monitor media coverage, analyze PR campaign performance, and provide insights and recommendations for future initiatives.
- Stay on top of cultural trends, media shifts, and competitor activities to ensure the brand remains relevant and cutting-edge.
Preferred Qualifications:
- Experience managing PR campaigns across digital, print, and broadcast media.
- Strong network of media, influencer, and talent contacts; experience with PR agency collaboration is a plus.
- Proven track record of securing high-impact media placements and driving brand awareness.
- Experience managing PR send-outs, including media kits, influencer packages, and product samples.
- Minimum 5-7 years of experience in public relations, communications, or a related field, preferably in CPG.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong leadership skills and experience managing teams.
- A self-starter with the ability to work independently as well as collaboratively.
Benefits:
- Fun and inclusive work environment with a super collaborative team.
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan that the company matches because your future should bloom as well.
- Generous PTO because work-life balance is important.
- A brand new company laptop (yes, its Apple).
- Access to all the Bloom supplements and swag so you can bloom into your best self!