Location: Houston,TX, USA
About the Role:
Working with key stakeholders across OPIS' Chemical Market Analytics (CMA) energy business, using market research, client feedback, and sales priorities, you will develop compelling and content-rich value propositions to drive the GTM marketing communications strategy into target segments. As Director - Product Marketing, you will oversee demand and lead generation, develop multi-touch integrated programs (including marketing events) that leverage various channels (digital inbounds, events, etc.), and support sales enablement toolkits and dashboards that streamline synergies between Marketing and Product Management. You will report regularly to stakeholders on the efficacy of their programs and be well-versed in designing strategic programs for product and solution uptake in mature or saturated markets. You will report to the Executive Director of Marketing.
About the Team:
Chemical Market Analytics by OPIS, a Dow Jones company, enables stakeholders in the global chemical industry to improve operational efficiency with deep insights, future outlooks, price discovery and consultation from a celebrated team of subject matter experts. We offer short- and long-term market coverage for more than 200 core building-block chemicals with a full suite of advisory services and top-tier events held around the globe. The worldwide chemical industry looks to Chemical Market Analytics to guide decisions and help manage risk across the entire value chain.
The global OPIS marketing team drives business growth in partnership with the product and sales teams of our enterprise businesses: OPIS, Chemical Market Analytics, McCloskey, PetroChemWire and Axxis. The team focuses on demand and lead generation strategies that drive awareness, build our reputation and deepen relationships in the fuel and chemicals industries we serve.
You Will:
* Implement, plan, develop, and measure integrated global product marketing programs to align with the buyer's journey, including awareness, inbound and outbound demand generation, pipeline building, sales acceleration, and localization
* Help grow and implement new digital inbound marketing strategies to drive further demand from online activity
* Develop global sales enablement assets and implement training strategies to instruct Sales on understanding target audiences, value propositions, buyer preferences, needs, and challenges
* Create processes and account scoring techniques to help us analyze and identify when accounts require prioritization
* Analyze campaigns and targets daily and compare A/B tests to ensure strategies have a measurable Return on investment
* Proactively engage with the Sales teams to coordinate, communicate, and improve the impact of marketing activities
* Partner with teams to track lead flow and convert opportunities
* Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
* Manage timelines, budgets, and resources and maintain effective communications and relationships with internal and external partners
* Drive important marketing acquisition metrics, including sales leads (MQLs & SQLs), sales revenue (Won Opportunities), event registrations and Return on investment
* Own marketing relationships with Sales, Customer Service and Editorial teams
* Interpret marketing performance analyses to determine strategies for future success
* Create and innovate new ideas that increase lead generation and conversion
You Have:
* 10+ years of proven B2B marketing leadership experience
* Familiarity with the energy industry in global chemical/energy markets (preferred)
* An affinity for tracking and measuring funnel velocity and conversion rates and are conversant in marketing analytics
* Willingness to update and change tactics where campaigns fall short of expectations
* Experience working in a cross-functional, matrix organization, including understanding global/ regional/ country organizational dynamics
* Familiarity with marketing tools & platforms (i.e. HubSpot, Eloqua, On24), Salesforce, Google Ads/Analytics and their reporting capabilities
* Content marketing capabilities, including strategy, writing, creation, and execution of marketing assets across multiple media - including social media, blogs, websites, and email
* Experience tracking record of measurable success in developing and growing pipelines through innovative programs to increase company growth
* Analytical capabilities which include the ability to navigate through a complex matrix organization and lead process changes
About Our Organization:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
Our Benefits
* Comprehensive Healthcare Plans
* Paid Time Off
* Retirement Plans
* Comprehensive Insurance Plans
* Lifestyle programs & Wellness Resources
* Education Benefits
* Family Care Benefits & Caregiving Support
* Commuter Transit Program
* Subscription Discounts
* Employee Referral Program
Learn more about all our US benefits
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Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at ...@dowjones.com. Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Business Area: Dow Jones - OPIS - CMA
Job Category: Marketing & Product Management
Union Status:
Non-Union role
Pay Range: $130,000 - $175,000
We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 44229