Director, Salesforce Marketing Cloud Optimization & Experiential Deployment
: Job Details :

JOB SUMMARY

The Director, Salesforce Marketing Cloud Optimization & Experiential Deployment will lead the strategic use, optimization, and deployment of the Salesforce Marketing Cloud platform at AOPA. This role will drive the delivery of high-impact marketing campaigns, ensuring operational excellence in email and digital campaign deployment, personalization, and member engagement. The Director will oversee a dedicated team responsible for campaign deployment, data collection and analysis, collaborate across departments, and leverage marketing technology to maximize member impact and satisfaction.

ESSENTIAL FUNCTIONS:

**Although this job description aims to capture the majority of the position duties, other duties may be assigned based on business and departmental needs.

REQUIRED JOB QUALIFICATIONS:

Education:

Bachelor's degree in marketing, Business, Information Technology, or a related field.

Knowledge, skills, and abilities:

• Minimum of 7-10 years in digital marketing or CRM management, focusing on Salesforce Marketing Cloud.
• Demonstrated experience in campaign deployment management, digital marketing best practices, and quality control.
• Minimum of 5 years of experience leading and managing a team of full-time staff.
• Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational abilities, capable of managing multiple initiatives and team members in a fast-paced environment.
• Exceptional communication and leadership skills, with a proven track record of working effectively across cross-functional teams.
• Collaborative and strategic thinker with a passion for improving member experience through technology and data.
• Strong leadership and people management skills, fostering an engaged, results-driven team.
• Skilled in managing vendor relationships, including vendor selection, negotiation, performance monitoring, and issue resolution to align with organizational goals and quality standards.
• Adaptable, forward-thinking, and dedicated to delivering measurable impact.

PREFERRED JOB QUALIFICATIONS:

Master's degree in marketing, Business, Information Technology, or a related field.

Preferred Licenses/Certifications:

• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant

WORKING CONDITIONS:

This position works in an office setting environment.

Typical working hours are 8:30 am – 5 pm, Monday through Friday, with an hour lunch break.

Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions when attending aviation related events, including exposure to higher altitudes and confined spaces if in a general aviation aircraft.

This position requires some travel, possibly up to 15% of the time, to various general aviation or industry-related events. Travel is by aircraft (general aviation and commercial) and by road or public transit.

PHYSICAL DEMANDS:

The physical demands of the Director, Salesforce Marketing Cloud Optimization & Deployment position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to:

• Sit for extended periods while working at a computer or attending meetings.
• Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.
• Communicate effectively via email, phone, chat, video, and in-person, which requires clear speech, hearing, and vision.
• Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.
• Occasionally stand, walk, and reach with hands and arms during the course of normal office activities.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions.

Additional position details:

The salary range for this position is: $98,000 - $118,000 depending on education and experience.

Benefit information

• Flight Training (learn to fly for free) & Flight Proficiency Program
• Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
• Health Savings Plan with employer contribution (only if choosing the HDHP medical plan)
• 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
• Company paid Short and Long-term Disability Insurance
• Company paid Life Insurance and AD&D insurance with the option to buy up
• Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)
• Paid Holidays: 12 holidays
• Personal days: 3 (prorated based on hire date)
• Volunteer day: 1 (prorated based on hire date)
• Paid Parental Leave
• AOPA Membership
• Employee Assistance Program
• Wellness Program (earn medical insurance premium discounts)
• Gym Reimbursement Program
• Flexible Spending Plans
• Supplemental insurance options (critical illness, accident, hospital indemnity)
• Tuition Reimbursement Program
• Business casual dress code
• Free onsite coffee, tea, hot cocoa

• Bachelors or better in Marketing

• SF Mkt Cloud Admin
• SF Mkt Cloud Email Spec