Director, Search & Social (KIA)
: Job Details :

Canvas Worldwide dares to be the challenger the ad industry needs. Do you Challenge the Comfortable? Then you'll fit right in here at Canvas.

Named Most Innovative Agency by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz, and McDonald's (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry in diversity and inclusion and offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview

The Director will have a dual role requiring expertise in paid search and paid social media. They will serve as a strategic, passionate leader and critical influencers for Canvas's Search and Social efforts.

This role will report to a VP who supports multiple clients across the agency. The Director will oversee their client's strategy development, activation, and performance across these channels.

Responsibilities

Account Stewardship

• Drive strategic account development and identify short- and long-term opportunities for growth.
• Lead client and partner interactions, including presentations and strategic reviews.
• Develops and maintains a deep understanding of client business, anticipates client needs, and integrates these considerations into the Search and Social approach and the overall media strategy.
• Keep abreast of current events and digital trends that may impact the client's business.
• Foster integration and coordination with other Canvas departments

Planning

Lead the development of strategies and tactics that best meet the client's objectives for annual and flighted initiatives.

• Oversee budget and performance projections.
• Evaluate new targeting and creative offerings from media partners
• Partner with key stakeholders in identifying creative asset improvements
• Map out learning agendas

Team Management

• Serve as a resource for the team on Search and Social best practices and the client's business and industry specifics.
• Interview, train, mentor, and develop team members
• Provide overall guidance, process improvement, and methods of standardization for the internal team, partner, and client workflows

Data & Insights

• Showcase campaign performance and learnings to key stakeholders in a clear, concise, and easy-to-understand manner
• Collaborate with partners and Analytics team on measurement plans
• Ensure that learnings or best practices are incorporated across partners and campaigns

Qualifications

• 8+ years combined SEM & Paid Social experience in managing large-scale, complex Paid Search and Paid Social campaigns
• Expertise in Google Ads, Microsoft Ads, Facebook/Instagram, Twitter, Snap, TikTok, YouTube, etc.
• Strong knowledge of relevant platforms and API management platforms, i.e., Search Ads 360, Facebook/Instagram Bid Manager, Twitter Ads Manager, Snapchat Open API, Pinterest, TikTok, etc.
• Understanding of attribution models
• Demonstrated strong performance in prior roles, with increasing levels of responsibility
• Possess strong leadership experience, preferably leading teams of 10 or more individual contributors.
• Strong presentation skills with experience presenting to clients and senior management
• Builds collaborative relationships with peers across the organization
• Demonstration of process development and implementation
• Excellent attention to detail
• Understanding of the role and interplay across media channels such as Display, Video, Social, and Search
• Bachelor's Degree

Salary and Benefits

Experience, qualifications, training, certifications, and internal equity factors determine actual base salary. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a Do Good Day, and unlimited PTO.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices a Fair Chance of Hiring