The SVP Strategic Planning Director is a strategic leader responsible for overseeing all aspects of existing business and pitches. They set the strategic vision for brands, providing oversight of all strategy deliverables and growing senior client relationships. They facilitate large, complex client workshops and drive organic growth for the strategic planning team and broader agency/network disciplines. Additionally, they participate in departmental and agency-wide initiatives, craft thought leadership pieces, and mentor and manage the next generation of strategists to achieve brand success and career growth.
ESSENTIAL FUNCTIONS:
Brand Planning
- Expert in strategic discipline, agency processes, and pharma compliance requirements. Translates market dynamics, customer insights and deep understanding of disease state to developing brand strategy and solving brand challenges.
- Excellent storytelling skills and voice as it relates to written strategy skills.
- Therapeutic area expertise.
Client Management
- Expert level strategic leadership and facilitation of large and bespoke client workshops and brainstorming sessions.
- Excellent presentation skills: ability to command and engage an audience.
- Drives influence toward a strategic POV and recommendation internally and with senior clients.
- Serves as consultant to client on market research design, methodologies, and analysis.
- Strong strategic voice, driving clarification, direction, and leadership of internal and/or client meetings.
Cross Functional Collaboration
- Leads strategic planning responsibilities on multiple brands, integrated accounts, with full autonomy and proficiency.
- Partners with other agency departments to ensure pull through of insights and strategy.
Talent Management & Development
- Supervises and develops larger teams and delegates incoming tasks and assignments as appropriate.
- Responsible for hiring and staffing decisions and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
New Business
- Displays new business leadership in efforts to add to agency and/or network portfolio.
- Mastery display of agency pitch process, delivering high quality strategic output consistently.
- Drives organic growth on existing businesses.
Agency & Culture
- Leads and participates in above brand agency initiatives and taskforces.
JOB DUTIES & RESPONSIBILITIES
- Strategic leader on all aspects of existing business and new business opportunities with support of lower level talent.
- Leads full suite of brand strategy deliverables and guides department and/or cross functional counterparts to achieve success.
- Executes expert level understanding of the strategic planning fundamentals of disease state, indications, customer and science over large and complex brands.
- Effectively mitigates brand challenges with strategic recommendations based on disease market.
- Deep understanding and effectively utilizes the strategic process and agency structure as well as pharmaceutical marketing guidance and compliance requirements.
- Market research expertise and consulting; drive insight mining/ideation to uncover strategic opportunities and inform and strengthen creative.
- Expert display of planning tools and core competencies, driving proper use; positioning, insight generation and creative brief writing.
- Strategic leadership/facilitation of large and complex set of client workshops/brainstorm sessions.
- Participates in above brand agency initiatives and task forces driving collaboration within the agency and network.
- Directly supervises Director, VPs and Director levels on brand(s), and provides mentorship/guidance to team.
- Meets regularly with direct and indirect reports to proactively manage career development.
- Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (eg, delivering feedback, annual reviews, general and performance management).
- Demonstrates leadership, empathy, and professionalism in communications.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Advertising, Communications or related field
- Min 10 years in brand strategy or market research in an agency setting preferred
- Min 7 years pharma/health experience
- Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
- Excellent working knowledge in research tools (search databases including SERMO, Datamonitor).
- Excellent working knowledge in social media platforms.
- Excellent oral and written communication.
- Excellent strategic thinking and analytical skills; triangulate insights and data from multiple sources/departments/agency partners to analyze and solve problems.
- Able to work on multiple projects, adhere to timeline and maintain organization.
- Ability to use AI platforms as an accelerant for brand needs & strategic deliverables.
- Strong understanding of agency offerings, services, products, and solutions.
- Expert level understanding of brand/pharma marketing and promotional strategy and trends (customer, industry, innovation).
- Strong executive presence and presentation skills.
KNOWLEDGE, SKILLS AND ABILITIES:
- Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel.
- Excellent working knowledge in research tools (search databases including SERMO, Datamonitor).
- Excellent working knowledge in social media platforms.
- Excellent oral and written communication.
- Excellent strategic thinking and analytical skills; triangulate insights and data from multiple sources/departments/agency partners to analyze and solve problems.
- Able to work on multiple projects, adhere to timeline and maintain organization.
- Ability to use AI platforms as an accelerant for brand needs & strategic deliverables.
- Strong understanding of agency offerings, services, products, and solutions.
- Expert level understanding of brand/pharma marketing and promotional strategy and trends (customer, industry, innovation).
- Strong executive presence and presentation skills.
COMPETENCIES:
- Communication - Expresses ideas accurately, concisely, and clearly.
- Curiosity - Displays eagerness in learning and asks thought-provoking questions.
- Passion - Demonstrates investment and commitment to brands, clients, teams, and assignments.
- Organization - Creates clear goals, identifies, and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
- Collaboration - Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
- Agility - Ability to change directions quickly and think on your feet.
- Forward Thinking - Focused on short term wins as well as building towards long-term success.
- Problem-Solving - Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.
- Assumption Challenger - Challenge assumptions and traditional ways of doing things to bring disruptive strategies and new ideas to brands.
- Influence - Presents in a way to command and influence key and relevant stakeholders.
- Accountability - Drives and motivates team towards actionable results. Keeps themselves honest in effective output.
SALARY:
$190,000 to $270,000 annually. The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers: It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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