Director, Strategy
: Job Details :

Location: New York, New York, United States

Agency: Mediabrands - United States

Ref#: 12998

Job Function: Strategy

Type of Contract: Regular

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group(NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.

Position Overview

As a Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key cultural, consumer and market intelligence required to design the best possible holistic communications plan to deliver on that task. This work should be held up as best practice both within the agency and externally - recognized by winning awards and client scores.

You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity. You will report to the Client Lead to deliver brilliant strategic thinking for the client team. Creative thinking, sound presentation skills & leadership behaviors are critical in delivering success in this role.

Responsibilities

• Maintaining excellent client relationships & understanding of the clients' key business and challenges
• Being considered a valuable contributor during client meetings with the ability to challenge others' opinions in the right forum/manner
• Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work - best in class work as standard (internally & externally)
• Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
• Measurable client & strategy business KPIs
• Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client's desired results
• Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
• Responsible for leading Infinity Planning for the team and client base
• Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
• Train, guide & assist the Strategy & Client teams in development and packaging of ideas
• Positively collaborate with SBU and independent creative partners, contributing to their/our client work
• Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Initiative

Desired Skills and Experience

• 8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
• Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people's motivations and behaviors in the shifting landscape

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

The salary range for this position is $130,000 - $150,000 USD.

Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.