The Director of Technical Marketing – Motion Production is responsible for developing and executing the technical marketing strategy for motion production products. This role involves collaborating with product development, sales, and marketing teams to ensure the technical features and benefits of these products are effectively communicated to target audiences. The position reports directly to the Vice President of Sales and Marketing and plays a key role in driving product adoption and market growth. Additionally, the Technical Marketing Director will oversee field marketing efforts and manage the Senior Field Marketing Manager and a team of Field Technicians.
RESPONSIBILITIES:
Technical Marketing Strategy: Develop and implement comprehensive technical marketing strategies for motion production cameras and lenses, ensuring alignment with overall business goals and objectives. Identify key technical features and benefits of motion production cameras and lenses and create compelling technical marketing messages to communicate these to target audiences.Product Launches and Campaigns: Lead the technical aspect of product launches, including the creation of technical documentation, positioning documents, presentations, and demonstrations. Coordinate with the marketing team to develop and execute marketing campaigns that highlight the technical capabilities of motion production cameras and lenses.Content Creation: Develop high-quality technical content, including whitepapers, case studies, webinars, and videos, to educate and engage potential customers. Collaborate with the content team to ensure technical accuracy and consistency in all marketing materials.Customer and Partner Engagement: Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries related to motion production cameras and lenses. Conduct technical training sessions and workshops for customers, partners, and internal teams to enhance product understanding and adoption.Market Research and Analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape. Analyze technical marketing performance metrics and provide insights and recommendations for continuous improvement.Cross-functional Collaboration: Work closely with product development, sales, and marketing teams to ensure technical marketing efforts are aligned with product development and sales strategies. Provide technical input and support for sales and marketing initiatives, including trade shows, events, and online marketing activities.Technical Expertise: Stay updated on the latest advancements in cinema camera and broadcast optics technology and industry standards. Serve as the in-house technical expert for motion production cameras and lenses, providing guidance and support to internal teams.Brand Building: Enhance the company's reputation as a leader in cinema camera and broadcast optics technology by participating in industry events, speaking engagements, and contributing to industry publications. Develop and maintain strong relationships with industry influencers, media, and technical communities.Field Marketing: Oversee the execution of comprehensive field marketing initiatives to drive sales and brand awareness for motion production cameras and lenses. Ensure that field marketing activities align with overall marketing strategies and objectives.Team Management: Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team. Ensure that the team is effectively trained, supported, and equipped to carry out their roles. Conduct regular performance reviews, provide feedback, and support professional development for team members.Required Skills/Education:
- Bachelor's degree and advanced degree preferred.
- 10+ years industry experience; 8-10 years of motion production related experience.
- Ability to research and analyze various types of data and make sound business judgments focused on achieving results.
- Ability to prioritize work and sales opportunities.
Desired Skills:
- Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
- Demonstrated ability to work independently and in a close team environment, self-starter who can motivate others.
- Understand how to closely manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels.
- Possess exceptional communication/interpersonal, analytical and problem-solving, and technical skills.
- Proficient computer skills using Word, Excel, PowerPoint, and Outlook.
- Extensive hands-on experience in the areas of sales and marketing.
Salary and Benefits: $120,000 depending on experience. Life Insurance, 401k, Paid Time Off.
EEO/AGENCY NOTES: Fujifilm is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation. To all agencies: Please, no phone calls or emails to any employee of Fujifilm about this requisition.
Job Locations: US
Posted Date: 4 weeks ago (9/16/2024 5:14 PM)
Requisition ID: 2024-27928
Category: Marketing
Company: FUJIFILM North America Corporation - Optical Devices Division
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