Location: Plainfield,IN, USA
Job Description Summary
This position will be responsible for driving implementation and effectiveness of omni-channel customer outreach across platforms to enhance customer reach and improve customer experience.
Person will be accountable for bringing commercial success with focus on tracing and optimizing success factors.
Education: MBA in Marketing from Tier 1 and Tier 2 B-schools
Years of experience: 3 to 5 with minimum 3 years in digital marketing
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Why Join Us?
A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
Become a maker of possible with us!
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
Principal Responsibilities
Your responsibilities will include
* Co-create and drive omni-channel digital campaigns across website, social media, marketing automation tools and all other relevant tools to deliver strong Return on Investment (RoI)
* Construct Go-To-Market plans as per business objectives
* Design workflows and customer journey for the campaigns
* Develop customer segmentation and buyer's personas
* Maintain customer database for effective outreach
* Track industry trends and provide innovative approach towards customer engagement
* Align with business units for streamlining digital adoption and add value
Unique Knowledge & Skills
* Experience of organising paid ads in platforms like - google, social media, 3rd party websites, remarketing, etc. with minimum annual budget spent of 1 cr.
* Strong understanding of content marketing
* Knowledge of platforms like Salesforce, Marketo, HubSpot, Adobe Experience Manager, etc.
* Innovative, strategic, and creative thinker
* Strong communication and presentation skills
* Process Orientation
* Execution expert
SUCCESS FACTORS
* Quick learner, pro-active
* Business acumen
* Strategic agility
* Team Player
* Cross BU Engagement
* Result oriented
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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Required Skills
Optional Skills
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Primary Work Location
IND Gurgaon - Signature Towers B
Additional Locations
Work Shift