This role supports all three of our brands that are housed in the same building, and share one CEO, Rener Gracie. Before you read the job description, please take a minute to read about our brands. If what we do sounds fun, then keep reading!
- Gracie Lifestyle (www.gracielifestyle.com) is the retail store for Gracie University, the world's leading center for self-defense instruction, offering demographic-specific self-defense programs based on Gracie Jiu-Jitsu principles. With over 150 certified schools, an online university, and a thriving clothing brand, GU has grown from a family-owned martial arts school to a global enterprise. The Torrance location, GU headquarters, caters to over 1,100 local students and upholds the legacy of Helio Gracie by teaching self-defense as a lifestyle.
- Sleeper Hold (www.sleeperhold.com) made history on Kickstarter by selling over 30,000 pillows, becoming the #1 crowd-funded travel pillow of all time. Founded by a husband and wife team with extensive travel experience—Eve, a 3-Time WWE Champion, and Rener, a world-renowned Brazilian Jiu-Jitsu instructor and inventor—Sleeper Hold was born out of their desire to improve in-flight sleep quality. After years of development and testing, they perfected their design and are now ready to revolutionize the travel comfort industry. Sleeper Hold is looking for dedicated individuals to help take this innovative company to new heights.
- Quikflip Apparel (www.quikflipapparel.com) was founded by Rener Gracie, a third-generation jiu-jitsu master from the legendary Gracie family. Rener applied his problem-solving expertise, honed through years of martial arts training, to create the Hero Hoodie—a hoodie that transforms into a functional backpack. Quikflip Apparel has since gained international acclaim, even appearing on Shark Tank, and has built a loyal customer base worldwide. We're looking for passionate team members who are excited about delivering exceptional customer experiences and revolutionizing the apparel industry one hoodie at a time.
Ready to Make an Impact in the World of E-Commerce?
The E-Commerce Specialist will play a pivotal role in ensuring the seamless operation and ongoing success of our online stores, for both DTC and B2B. This individual will be data-driven, analytical, and responsible for managing the daily operations of our online store. Additionally, they will collaborate with cross-functional teams to execute projects that drive traffic, enhance user experience, and maximize conversions. This person will be eager to take on diverse responsibilities and grow with us, adapting to new challenges and opportunities as they arise. The position supports all three entities housed within the Gracie University building: Gracie University of Jiu-Jitsu, Quikflip Apparel, and Sleeper Hold.
If you're passionate about e-commerce and looking for a role that offers growth, collaboration, and a chance to make a real difference, we want to hear from you. Join us and be part of an exciting journey across three dynamic brands!
RESPONSIBILITIES
- Manage the day-to-day operations of the online store, including adding and updating product listings with accurate descriptions, images, and pricing; building out and scheduling promotions; managing the wholesale product catalog; creating blog posts; and troubleshooting issues escalated by Customer Support.
- Perform regular reviews of all website copy, including - but not limited to - product descriptions, blog posts, and landing pages, to ensure that they adhere to search engine optimization (SEO) best practices.
- Implement and optimize on-site conversion tactics such as A/B testing, UX enhancements, pre- and post-purchase upsells, and checkout optimization to increase conversion rates and average order value.
- Develop and execute online marketing campaigns across various channels like social media, email, and SEO in coordination with other members of the e-commerce team, the in-house creative team, and partner marketing agencies.
- Creating content marketing strategies to attract and engage potential customers.
- Participate in the development and oversight of paid advertising campaigns on platforms like Google and Meta to drive traffic and revenue.
- Monitor website performance using analytics tools (GA4, Shopify, etc) along with customer feedback to generate reports that provide actionable insights, address customer pain points, and improve overall performance of the business.
- Collaborate with the Merchandise Director on product development by pulling reports to provide data-driven insights and recommendations.
- Work closely with other departments to optimize the customer support experience across the end-to-end process and resolve any issues that may arise during handoffs.
WORK EXPERIENCE REQUIREMENTS AND QUALIFICATIONS
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- 3-5+ years of experience in e-commerce management, digital marketing, or a similar role.
- Proficiency with e-commerce platforms (Shopify, Ultracart, Magento, etc.).
- Experience with email marketing tools such as Klaviyo, Mailchimp, or similar platforms.
- Experience in integrating ERP, CRM, or other backend systems with e-commerce platforms.
- Knowledge of online merchandising, digital advertising, and web analytics.
- Excellent written and verbal communication skills, attention to detail, strong organizational abilities, and time management skills.
- Team player with the ability to work both independently and collaboratively in a fast-paced environment.
- Strong problem-solving skills with a focus on data-driven decision-making.