As the Ecommerce Analytics Manager you will be responsible for leveraging data-driven insights to optimize the online shopping experience, drive conversion rates, and support business decisions related to the growth and performance of the ecommerce platform. This role will work cross-functionally with marketing, merchandising, UX/UI, and IT teams to deliver actionable insights, identify trends, and help implement data strategies that improve customer experience and business performance.
- Lead the development, maintenance, and optimization of key performance indicators (KPIs) for ecommerce performance, including conversion rates, average order value, customer lifetime value, traffic, and more.
- Analyze customer behaviors, purchasing trends, and sales performance across various digital channels.
- Create dashboards, reports, and presentations to communicate insights to key stakeholders, such as marketing, buying, IT, and executive teams.
- Utilize A/B testing, customer feedback, and other analytical methodologies to assess customer journey effectiveness and website optimizations.
- Provide actionable insights into customer segmentation, product performance, pricing strategies, and inventory management.
- Assist in identifying new growth opportunities, including product assortment expansion, website design improvements, and conversion optimization.
- Manage and optimize ecommerce analytics tools, including Google Analytics, Adobe Analytics, Quantum Metrics or other relevant platforms.
- Oversee the integration of various analytics and reporting tools with the ecommerce platform to ensure accurate data collection.
- Ensure data integrity and consistency across different systems and departments.
- Collaborate with UX/UI and product teams to help drive improvements to the online customer journey and site performance.
- Work with data engineers or IT teams to troubleshoot technical issues and optimize tracking or data flow.
- Act as a key advisor to senior leadership on ecommerce trends, market conditions, and opportunities for digital transformation.
- Identify bottlenecks in the customer journey and recommend solutions for improving site usability and user experience.
- Lead CRO initiatives through data-driven testing, including A/B testing, heatmap analysis, and funnel analysis.
- Provide insights and recommendations based on customer behavior analysis to increase engagement and conversion rates.
- Make a meaningful impact and drive positive change in the lives of our customers and the communities we serve.
- Work alongside a team of talented professionals who are passionate about their work and strive for excellence every day.
- Be a leader who will inspire and mentor your team to reach new heights for themselves and Rural King.
- Create a supportive and empowering work environment for your team.
- Lead and drive impactful projects that directly contribute to the success and growth of Rural King.
- Play a pivotal role in shaping the strategic direction and making a tangible difference.
- Mentor and inspire your team, fostering professional growth and contributing to a culture of continuous learning.
- Work on high-visibility initiatives that allow you to showcase your skills and expertise to both internal and external stakeholders.
- Lead associates in a way that exemplifies the leadership principles taught in Rural Kings Thrive Leadership Program.
- Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
- Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
- Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
- Demonstrate behaviors that exemplify Rural Kings Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
- Perform other duties as assigned.