OUR CLIENT Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. Their US office (9 people) is located in New York, NY and their 3PL is near Chicago, IL. The group operates 1 main brand and 2 other ones that will be launched in the US in the upcoming months. Their online sales are currently around $1.5Mio.
OBJECTIVE They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.
IDEAL PROFILE As they are still a small business in the US, they are looking for an Ecommerce and Digital Marketing professional who can step up to lead such departments for the first time. They are ready to help the right candidate get trained and coached on potential missing skills that could be useful for the business.
RESPONSIBILITIES E-commerce
- Supervise all digital programs with external partners in relation to traffic acquisition, sales and conversion: PPC, SEO, SEA, Display, and email marketing
- Work with design experts and developers to maximize website UX / UI
- Build, manage and adjust engagement funnels for optimum conversion on websites
- Improve website performance and discover new trends and technologies through market research.
- Perform data analysis and build data driven strategies in order to deliver performance and achieve KPIs
- Work closely with BtB sales team to develop dynamic retail marketing programs and tools
- Report on performance KPIs, manage budgets
Digital Marketing
- Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing...
- Initiate and animate a user-generated-content strategy involving the brands' communities, consumers, influencers and professional chefs
- Define, build and deliver targeted seasonal campaign, establish and manage campaign schedules,
- Manage internal and external stakeholder relationships to successfully deliver marketing objectives
- This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.
This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design. REQUIREMENTS
- At least 3 years of experience in a role with strong accent on content marketing strategy in a DTC environment for a CPG brand
- Experience developing digital marketing strategies
- Good understanding of web design and web analysis
- Strong marketing background, tech background a plus
- Understanding and experience in UX, Google Analytics and Shopify; Adobe Photoshop and/or InDesign a plus
- Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
- Basic knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools