Location: Buffalo,NY, USA
Who we are:
Guidesly is revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications. As a dynamic start-up rooted in a culture of hard work and innovation, we our technologies to empower outdoor guides and help them grow their businesses.
What you'll do:
We're seeking a Ecommerce Marketplace Conversion Product Manager to focus on optimizing our consumer marketplace. Your primary goal will be driving higher conversion rates—turning visitors into customers who book experiences through our platform. You'll achieve this by leveraging design enhancements, A/B testing, and customer-centric feature rollouts. Reporting directly to the Head of Product, you will work cross-functionally with SEO, design, and development teams to deliver impactful results. You'll oversee a team of developers and lead the charge in building a product roadmap that aligns with key performance indicators (KPIs), buyer trends, and competitive insights.
Key Responsibilities:
● Conversion Optimization:
○ Drive bookings and purchases by enhancing user experiences across our consumer marketplace.
○ Implement A/B testing solutions to identify and act on high-impact changes.
○ Rollout customer-centric features to improve engagement and streamline buying processes.
● Strategic Leadership:
○ Develop and execute a comprehensive product roadmap.
○ Define KPIs and track success metrics to evaluate product performance.
○ Conduct competitive analysis and identify emerging buyer trends in the outdoor experience market.
● Collaboration & Oversight:
○ Lead a team of developers to implement new features and updates.
○ Partner with SEO specialists, designers, and other departments to maximize site performance.
○ Ensure design, content, and technical updates align with business goals and user needs.
● Market Expertise:
○ Stay informed about customer buying habits within the outdoor recreation space.
○ Translate industry knowledge into actionable strategies for growth across multiple verticals (fishing, hunting, scuba diving, skiing, etc.)
Qualifications:
Required:
● Proven experience in product management for consumer marketplace platforms.
● Deep understanding of web design, modern UX practices, and conversion funnel strategies.
● Experience with A/B testing tools and solutions.
● Familiarity with customer buying behaviors, particularly in the outdoor recreation or experience sectors.
Preferred:
● Track record of delivering measurable results in online conversion optimization.
● Passion for outdoor recreation and experience in verticals like fishing, hunting, or skiing.
Why Join Us:
● Work in the heart of Buffalo's innovative Seneca One building.
● Join a collaborative, AI-driven company culture focused on empowering guides and providing strong growth opportunities for motivated individuals.
● Enjoy opportunities to travel and immerse yourself in the outdoor recreation community.
● Play a key role in shaping the future of the guide and instructor industry.
● Salary range $95k-$115k