Overview of the Company
United Wheels Inc. (“UWI”) is an international, privately held business, with affiliated companies and operations in Asia, the Americas and around the world. UWI is a world leader in the design, manufacture and international distribution of bicycles, e-bikes, and rideable toys, manufacturing more than 6 million bicycles and e-Bikes each year. In additional to cycling, UWI is at the forefront of materials science though Allite Inc. and its affiliated companies, which utilizes its proprietary magnesium alloys across numerous industries (e.g., sporting goods, robotics, electronics, aerospace, etc.).
UWI owns and operates several bicycle-related subsidiaries. These subsidiaries include:
Huffy Corp. ( the iconic bicycling company based in Dayton, Ohio, with more than 125+ years of bicycling history.
Buzz Bicycles (
Batch Outdoors Inc. (
Niner Brands International Inc. (
VAAST Bicycles, (a division of Allite Inc.) (
Summary
- The Ecommerce Merchandiser is responsible for optimizing the online presentation and sales performance of bicycles and cycling accessories. This role plays a key part in driving ecommerce success by ensuring that product listings are accurate, visually appealing, and easy to find for cycling enthusiasts. The role also involves developing and executing merchandising strategies that align with broader marketing and sales goals, with a focus on increasing conversions and average order values. This position requires a blend of creativity, analytical skills, and industry knowledge to optimize ecommerce performance and deliver an exceptional customer experience within the cycling niche.
- Essential Duties and Responsibilities
- Product Presentation: Manage and maintain product listings, including descriptions, pricing, images, and reviews for bicycles and related accessories to ensure accuracy and appeal.
- Merchandising Strategy: Implement cross-selling and upselling strategies while developing merchandising plans to support marketing campaigns, specifically targeting the cycling market.
- Data Analysis: Monitor key performance metrics such as sales and conversion rates, and analyze customer behavior to guide informed merchandising decisions within the cycling industry.
- Inventory Coordination: Work closely with demand planning to ensure availability of popular products and forecast seasonal demand to prevent stockouts.
- Promotions and Campaigns: Lead the planning and execution of online promotions and discounts, aligning efforts with marketing and cycling-related events.
- Customer Experience Optimization: Enhance website navigation, product discoverability, and checkout processes to improve customer satisfaction and conversions.
- Content Management: Collaborate on creating and updating SEO-friendly content to highlight promotions and new product launches in the bicycle category, ensuring it aligns with brand guidelines.
- Collaboration: Work cross-functionally with design, marketing, customer service, and external vendors to ensure cohesive messaging and successful merchandising execution.
- Other duties may be assigned.
Supervisory Responsibilities
No current supervisory responsibilities
Education and/or Experience
- Bachelor's degree in Marketing, Communications, Business, eCommerce, Computer Science, or a related field, or equivalent experience.
- 2+ years of experience in retail bicycle sales, retail merchandising, ecommerce merchandising, or similar.
- Proficient in eCommerce platforms and/or content management systems (e.g., Shopify, Magento, Wordpress, WooCommerce, or similar).
- Excellent written and verbal communication skills.
- Ability to multitask and manage multiple projects simultaneously.
- Detail-oriented with strong organizational skills.
- Passion for bicycles and cycling, or experience in the bicycle industry is highly preferred.
Preferred Skills
- Understanding of bicycle customer needs, product features, and benefits.
- Previous experience working with cycling products or services.
- Experience with A/B testing and conversion rate optimization.
- Knowledge of HTML/CSS for basic website editing.
- Understanding of inventory management and supply chain processes.
- Familiarity with SEO best practices and digital marketing strategies.
- Strong analytical skills with experience using tools like Google Analytics.
Competencies
- Customer Focus - Aims to satisfy all customers while maintaining effective relationships, both internal and external. Maximizes those relationships to improve personal, department, and organizational performance. Holds co-workers and customers to a similar standard.
- Energy - Have a tremendous amount of energy and passion for our people, products, and brands. Approaches each date willing to take on the day's challenges. Operating at their individual peak performance without encouragement.
- Energize - Energize teams with enthusiasm and excitement without intimidating them. Projects a positive mental attitude and can-do spirit, who lifts up members of his / her team. Does not get discouraged by setbacks.
- Edge - Have a competitive edge and an overwhelming desire to win. Hates losing and will give 100% commitment to achieving or exceeding their plan. Willing to make difficult decisions, when called upon.
- Execution - Action and performance oriented and are focused on attaining results. A team player who is reliable and follows through on tasks to completion. Attention to details.
- Increases Company Value - Strives to increase sales, reduce costs, improve efficiency, and maximize profits to increase the value of the Company.
- Innovative / Continuous Improvement - Committed to improving processes, products, services, and a willingness to embrace change for the benefit of our team, department, organization, and shareholders.
- Integrity - The quality of being honest and having strong moral principles; moral uprightness. Elevating challenges in order to collaborate with co-workers, SLT, ELT, and the Board.
Language Skills
Ability to read, analyze, and interpret complex documents and code. Ability to respond effectively to the most sensitive inquiries or complaints.
Mathematical Skills
Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
Reasoning Ability
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, pseudocode, etc.,) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.
Computer Skills
Microsoft Office suite, previous web experience with content management systems (CMS)
Certificates, Licenses, Registrations
None Required.