Are you an expert in crafting compelling email campaigns and optimizing CRM strategies to drive customer engagement and retention? A top-tier digital marketing agency is seeking a talented and experienced Email/CRM Manager to join their unique team. This role will manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. This could include any combination of email, SMS, loyalty, referral and subscription management services. As the Email / CRM Manager, you will also manage and mentor 1-2 CRM Analysts who will assist with all builds, task management, and reporting while you manage overall strategy, final Q/A, and the client relationship. Your strategy will optimize customer lifecycles to help advance customers through the funnel of first site visit to repeat buyers of emerging direct-to-consumer brands across all industries, including food & beverage, beauty, tech, and apparel. The CRM team is a Klaviyo Elite Master Partner. This means they are in the top 2% of agencies in the world. This is an exciting opportunity for candidates who want to be at the cutting edge of retention strategy and grow a stronger understanding of a brand's marketing mix. What You'll Do
- Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
- Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
- Oversees and ensures cohesion across all channels utilized by client, building out effective omni-channel strategies.
- Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
- Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
- Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
- Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
- Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
- Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.
What You Need
- 2-5 years of email marketing experience in the e-commerce industry.
- Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
- Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
- Strong knowledge of Excel, Powerpoint, and Word a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing, and tracking data to aid in decision-making.
- Customer segmentation and database management experience.
- Client relationship management.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
- BS/BA Degree in Business, Psychology, Marketing or related field is desired.
Salary & Benefits
- Competitive salary
- Company Equity
- This is a full-time, long-term position.
- The position is immediately available.
- Hybrid in New York City (Preferred)
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
$80,000 - $95,000 a year The next step will take you to an application form that requires you to answer some questions and upload your resume. Please answer completely so that we can get to know you better.