Description
About the roleMyEyeDr is looking for an Email Marketing Managerto support the Customer Relationship Management (CRM) team at MyEyeDr. This role will support the CRM team in coordinating, building, and deploying email and SMS campaigns (and sometimes automated voice and postal campaigns) within the Marketing Department. Top candidates will exhibit project management skills, meticulous attention to detail, and adaptability. The right individual for this role will be able to manage campaigns from start to finish with little oversight. Reporting to the Director, CRM, this is a hybrid role with a flexible work arrangement out of our Vienna, VA or Raleigh, NC offices.
You Will- Execute regular email marketing campaigns including the full cycle of planning, wireframing, building, sending, and reporting (a separate creative team handles design and copywriting).
- Drive email strategy to meet company KPIs
- Own the email marketing calendar and keep it updated
- Build emails in Braze by using HTML/CSS templates
- Set up and deploy campaigns, which includes using filters to set the audience segments
- Provide design and copy direction to the creative team in line with email best practices
- Usher emails through reviews, collecting feedback and making changes as needed (includes submitting creative briefs)
- Be a champion for our creative review and QA processes
- Keep a test mindset; pilot new concepts
- Document campaign changes
- Troubleshoot and reconcile issues reported to the CRM team
- Database knowledge to access data for highly targeted campaigns (segmentation and personalization)
- Own email deliverability monitoring - represent MyEyeDr. at monthly meetings, stay on top of best practices, suppressions and more
- Manage email campaigns for 3rd party vendor on prospecting campaigns
- Report weekly, monthly and quarterly on campaigns; analyze what's working and what's not
About You - 5+ years of professional experience building and sending emails; some experience with other CRM channels a plus
- 5+ years of experience with an email service provider (Braze, Salesforce Marketing Cloud, Marketo, Klaviyo, MailChimp, Hubspot, Iterable, etc.)
- Bachelor's Degree in relevant field, or the equivalent combination of education, skills, training & experience
- At least 1 year experience with Braze (desired)
- Expert experience using filters to set target audiences
- Proficiency with HTML/CSS email
- Proficiency with excel
- Familiarity with SQL and relational databases
- Expert experience reporting on campaign success / understand acronyms like OR, CTR, CTOR, ROI
- Experience using Litmus, Email on Acid, or similar testing tool
- Proven track record of executing on email marketing best practices
- Extreme attention to detail
- Outstanding ability to follow through and drive projects to completion
- Outstanding time management
- Proactive and curious
Grow with Us - Career Development and Training Opportunities
- Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
- Participate in our Vision coverage and associate discounts on our products
- Participate in our 401(k) with competitive company match
- Accrue PTO and paid holidays from day one
Introduction MyEyeDr. How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients. This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients' needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.