Location: Plano,TX, USA
With a clear focus on lead generation, the Event Marketing Specialist is responsible for planning, executing, and measuring the success of both in-person and virtual events including tradeshows, user groups, lunch and learns, customer conferences, and webinars. As a key member of the marketing organization, working closely with Marketing Managers, Sales and Product Marketing stakeholders, the Event Marketing Specialist plays a strategic role in the design, orchestration and delivery of an event strategy that supports demand generation, as well as measuring and reporting results and success metrics.
PRIMARY RESPONSIBILITIES
* Develop and execute comprehensive event marketing plans to drive attendance, engagement, and lead generation from in-person, live events and virtual events including, but not limited to: Tradeshows, Webinars, User Groups, Lunch & Learns and Partner Events.
* Own and manage logistics and achievement of event objectives for annual Trintech Customer Conference
* Collaborate closely with Regional Marketing Managers to ensure event strategies and campaign goals align and support sales by generating new, high-quality leads and promoting the Trintech brand across our target markets
* Monitor event budgets, negotiate contracts with vendors, and track expenses to ensure events are delivered within budget and result in ROI that meets or exceeds target KPIs.
* Coordinate logistics for in-person events including venue selection, catering, booth design, and shipping of marketing materials
* Partner with Product Marketing, Subject Matter Experts, Partners and Sales Teams to develop and produce all event-related materials, such as landing pages, promotional materials, event signage, booth design, presentation decks, videos, branded collateral and more as needed
* Deeply understand Trintech's products to ensure all event materials have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of our solutions
* Optimize brand awareness and uphold brand integrity across the creation and development of events
* Develop and maintain relationships with internal SMEs, industry partners, sponsors, and vendors to continually enhance the value of our events
* Utilize digital marketing channels to promote all events by email, social media, and online advertising through multi-channel campaigns built in collaboration with Regional Marketing Managers to target and drive highly qualified leads
* Coordinate with Regional Marketing Managers to support BDR and Sales communications that drive proper follow-up and eliminate the risk of losing potential opportunities, including a briefing for BDR and Sales teams pre- and post-event to optimize results
* Monitor event impact on lead quality, opportunity conversions and pipeline velocity by actively tracking the results of all events and providing actionable insights to improve future event strategies
* Establish clear project timelines and ensure event materials and activities are executed as scheduled, avoiding any delays that would negatively impact the sales pipeline.
* Stay current on industry trends, best practices, and emerging technologies in event marketing
* Ability to travel (as required) to events to manage logistics, booth setup and represent Trintech
REQUIRED EXPERIENCE
* Bachelor's degree in business or technology. Master's degree a plus
* 2 years previous experience in corporate event planning, management and execution
* Recent experience working for a B2B technology company is a significant plus
* Established track record of managing the development and execution of both in-person and virtual events
* Demonstrated experience in delivering customer centric messaging, materials, and communications through events
* Demonstrated experience implementing current best practices for event management and promotion for both in-person and virtual events
TECHNICAL SKILLS
* MarTech:
* Experience with Marketing Automation Platform (Marketo Preferred)
* Strong familiarity with Salesforce (or similar CRM)
* Experience building and publishing event web pages (WordPress Preferred)
* Virtual Event Platforms:
* Experience setting up events with Zoom and GoToWebinar (or similar platform)
* Strong experience with live event platforms with app builder (Ringcentral Events Preferred)
* Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel)
PERSONAL SKILLS
* Excellent writing and interpersonal communication skills
* Strong customer focus and business acumen; has a passion for business value
* Hands-on, can-do attitude. Self-sufficient and proactive in solving problems
* Strong project management skills, ability to effectively prioritize multiple projects
* Strong cross-functional collaborator and ability to build close relationships with stakeholders
* Driven and resilient
* Organized, analytical and able to communicate data-driven recommendations
* Ability to follow directions and work independently
At our core, Trintechers stand committed to fostering a culture rooted in our core values - Humble, Empowered, Reliable, and Open. Together, these values guide our actions, define our identity, and inspire us to continuously strive for excellence in everything we do.
Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to ...@trintech.com and we will work with you to accommodate your needs.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.