Executive Director, Category Promo & Coupon Planning & Execution
: Job Details :

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. Job Purpose and Summary: CVS Health has a powerful purpose - Bringing our heart to every moment of your health. To enable this purpose, we have several initiatives, existing and new, that are re-inventing pharmacy and enabling better health outcomes. In the Merchandising Organization, we support our company's purpose and our Pharmacy and Consumer Wellness vision to be America's most trusted health, wellness and pharmacy care partner, delivering differentiated omnichannel experiences and meeting consumers where they are. As the Executive Director of Category Promo & Coupon Planning & Execution, you will use your leadership skills to build strong relationships with partners in multiple business units to design, influence, and implement strategies that positively impact the company, and our promotional strategy for our entire Front Store team, partnering closely with our Executive Director of Pricing Planning & Execution and Executive Director of Promotion Optimization. You will partner with our Divisional Merchandising Managers and their Category Managers to provide optimal promotional strategies that drive consumer behaviors and ensure profitable bottom line financial accountability for CVS Health. In your role, you will build significant value for the enterprise by leveraging your creative thinking to elevate our consumer experience and drive consumers to our stores for their everyday shopping needs. You will impact our business in the following ways:

• Lead a team of 14 in the design, development, planning, and execution of a Front Store product-centric promotional vision that is compelling for consumers and drives retailer choice, delivering short and longer-term customer, trip, and basket growth for CVS. Scope includes mass market omnichannel category and branded item/price yellow-tag promotions, personalized branded and category coupons, and omnichannel promotional event overlays.

• Align with Front Store leadership team and collaborate with marketing, merchandising, supply chain, store operations, and price & value peers to plan and execute differentiated business unit, seasonal, and/or bi-weekly promotional events. This includes designing and executing mass market deal structures and personalized coupons that are compelling and accessible to CVS shoppers, and leveraging performance results to recommend and plan future category and branded deals and coupons that will deliver intended results. It also includes co-leading go-to-market monthly promotional strategy sessions for the executive director level to identify and align on customer and business goals along with operational plans and key milestones. KPIs will be measured for total front store, business unit, and categories, and include P&L, trips/basket, customers, redeemers, discount depth, effective price position, yellow-tag constraints, reg/promo mix, etc.

• Partner with Price & Value leadership team to continually innovate the holistic price, promotion, and coupon strategy, delivering a value proposition that is compelling and accessible for CVS customers. Responsibilities include leadership and participation in strategy development, experimentation design & execution, process improvement, capability development, executive communications, talent development, etc.

Primary Job Duties & Responsibilities: This role will oversee and be responsible for developing and executing the product-centric yellow-tag promotion and branded/category coupon planning process, in close partnership with merchant peers. It includes responsibility for delivering front store overall and category-level promotional sales and margin, as budgeted and forecasted by merchant leaders and peers. It also includes responsibility for delivering weekly yellow-tag promotions and coupons to consumers via designated physical and digital communication channels. Strategic Planning:

• Develops and executes a comprehensive short and long-term product-centric promotion and coupon strategic vision to meet the business objectives of the Front Store leadership team

• Routinely engage with peers and senior leaders (VP, SVP) across stakeholder groups in thought partnership on promotion and coupons strategy assessment, re-directing as necessary to meet dynamically changing retail consumer environment

• Closely monitors macro and micro trends in the retail environment to evaluate competitive landscape using internal/external data; makes adjustments to strategy and actions accordingly

• Navigates ambiguity and change to achieve goals despite potential obstacles

• Leads and participates in meetings/calls with corporate partners and retail C-Suite Leaders to support overall agenda and front store strategy

• Champions innovation by bringing ideas to own VP & SVP as well as the broader PCW Team in an agile way, while balancing growth against financial risk and incremental cost to the organization

• Participates in three-year capability development roadmap for process and system enhancement investments to support overall agenda

• Partners with the Price and Value leadership team to continually innovate the holistic price, promotion, and coupon strategy, delivering a value proposition that is compelling and accessible to customers. This includes leadership and participation in strategy development, experimentation design & execution, process improvement, capability development, executive communication, talent development, etc.

Cross-Functional Partnerships:

• Develops strong, and trusted, relationships with key stakeholders in Marketing, Merchandising, Supply Chain, Store Operations and DDAT

• Leverages key data insights on promotional trends to influence both with and without authority to achieve buy-in from key cross-functional partners

• Successfully recommends categories, brands and deals that will be most compelling for consumers based on historical product performance and market trends.

Delivers Results:

• Leverages a results-oriented mindset to assign appropriate timelines and accountabilities for initiatives, projects and deliverables. Empowers the team to drive action steps to bring to completion

• Inspects What They Expect - routinely inspects and monitors key processes and functions; institutes improvement measures as needed; holds team accountable to KPIs and deliverables

• Optimizes and level sets expectations with stakeholders by partnering closely with Merchandising Leadership, Marketing Leadership, Supply Chain Leadership, Field Leadership, and Store Operations to ensure appropriate levels of support and collaboration

• Work cross-functionally with CSC partners to develop strategies and action plans to mitigate identified risks and opportunities tailored to the specific needs of each operating Division, as needed.

• Optimizes use of data to support field execution of key programs and processes; ensures field feedback is incorporated by team into dashboards and reporting to improve utilization and effectiveness

• Participates in the active management of Price & Value team resources to ensure OpEx, CapEx and IT Labor Hours spend is within fiscal year budget; recommends and advocates for budget for upcoming fiscal year to support the strategic plan and agenda for the team

Drives Improvement and Innovation:

• Continuously looks for opportunities to drive efficiency and productivity across the team; partners with Price & Value leadership team, IT, and DDAT to identify and recommend implementation of new technologies to achieve this

• Coaches and empowers team to identify new pathways to create simplicity for store teams and field leaders to execute key sales activities

• Fully embraces organizational improvement initiatives, acting as a change agent with one's own team and peers

• Provides both constructive and positive feedback on new initiatives to appropriate teams. Look for ways to break through implementation barriers rather than be impeded by them.

Talent Development:

• Develops the capabilities of direct reports to take on progressively higher levels of responsibility while also establishing and maintaining processes that help ensure colleagues have the skills and tools they need to deliver effectively

• Develops robust, diverse talent pools and succession plans.

• Promotes a high-performance culture by clearly setting goals and expectations.

• Develop external and internal networks that support a pipeline of talent into the price & value and/or broader merchandising team

• Act as a coach and mentor for team to develop and support IDPs for high potential talent

• Leverage existing enterprise tools, such as talent profiles and enterprise development programs, to develop talent.

Required Qualifications:

• 15+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 15+ years of demonstrated successful leadership experience in a highly competitive multi-unit environment. Relevant sectors include retail, healthcare, and pharmaceuticals.
• 15+ years' proven track record of influencing others with and without authority
• 15+ years' experience building high-performing, successful teams developing key talent. Demonstrated passion for bringing new leaders along and helping them realize their ability to impact the business.
• 15+ years' experience actively taking on issues in a decisive manner, while keeping broader organizational dynamics in mind and empowering your leaders to obtain results through building behaviors.
• 15+ years' experience leading under pressure, adapting to changing dynamics in real time, and finding solutions that satisfy multiple 'customers' of the business.
• 15+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 15+ years' experience effectively demonstrating excellent verbal and written communication skills, very strong interpersonal and presentation skills.
• 15+ years' experience collaborating effectively across different business functions, different perspectives, and different styles of leadership.
• 15+ years' experience demonstrated ability to lead a large organization and manage a multi-million-dollar business unit to achieve financial and business results.
• Expertise leveraging MS Office Suite, including advanced Excel and PowerPoint capabilities.
• Ability to think about the impact of decisions on the broader enterprise.
• Consistently demonstrates strong executive presence.
• Consistent record of exceptional customer service skills in increasing larger scopes of responsibility.
• Deep understanding of merchandising at CVS, or in other like external business models
• Demonstrated track record of high performance.
• Any additional tasks as required by manager or supervisor.
• Bachelor's degree, or equivalent experience
• Regular and reliable attendance
• Travel- Ability, and willingness, to travel regularly, up to 20% of time, based on needs of the business.

Preferred Qualifications:

• Experience working for a Fortune 500 company in merchandising, loyalty or promo, or a similar function for an omnichannel retail or retail pharmacy company.
• Experience working as a strong merchant, managing a P&L strongly preferred.
• Experience using reporting and analysis tools evaluate performance and develop insights and recommendations from large retail data sets.
• Advanced degree preferred.

Education: Bachelor Degree or Equivalent Experience is Required Masters Degree is Preferred Pay Range The typical pay range for this role is: $131,500.00 - $303,195.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ( PTO ) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit Benefits | CVS Health We anticipate the application window for this opening will close on: 11/29/2024 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.