Executive Office, Global Marketing, Art Direction and Visual Design, Vice President - New York, NY
: Job Details :


Executive Office, Global Marketing, Art Direction and Visual Design, Vice President - New York, NY

The Goldman Sachs Group

Location: New York,NY, USA

Date: 2024-11-27T07:56:14Z

Job Description:

The Executive Office plays an integral role in setting and advancing Goldman Sachs' corporate strategy, and in preserving the firm's distinctive culture. We are responsible for safeguarding the firm's relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm's evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm's social and sustainability agendas.

Background

Goldman Sachs is evolving. With over 150 years of excellence behind us and an ambitious commercial vision propelling us forward, our business is modernizing to serve an expanding range of audiences in new and digitally-oriented ways.

With these shifts come new opportunities to protect and elevate our brand. Among them, a mandate to boldly articulate our value in the world and a focus on proving the power of the overarching Goldman Sachs brand as a force for growth.

Now, we're focused on harnessing the things we're known for—excellence, relentlessness, intelligence—and translating them into design strategy, execution, and implementation befitting a world-class brand.

Currently, design is a distributed discipline at Goldman Sachs. We have a team within our corporate brand department focused on brand design, social media and advertising, content infographics, and visual identity that is augmented by a range of other designers who sit across our divisions, with a range of specialties including UX, UI, and product design. Collaboration is the name of the game in bringing together a range of teams and skills aligned to different parts of the business in order to art direct design solutions that feel consistently of and for One Goldman Sachs.

We're looking for an exceptional Vice President, Art Direction & Visual Design to join the corporate brand team and uplevel the output of our marketing-focused, brand-centric design. The ideal candidate will bring with them experience as a design leader, thinker, and practitioner. There is a particular need to be able to craft marketing artifacts, including social media posts, advertising assets, website pages, and branded applications such as event invitations, signage, and more. You will also need to inspire and motivate designers who sit outside your immediate org, by helping to drive Firmwide design standards aimed at championing consistency, clarity, and excellence across all the firm's external touchpoints.

This role will report to our Chief Brand Officer and work closely with marketing leadership across the corporate and business marketing teams.

Role and Responsibilities

  • Embrace and champion the firm's brand standards, visual identity, and design system to establish and uphold standards of excellence for design at Goldman Sachs.
  • Lead day-to-day brand and marketing design, spanning content, social media, collateral, experiential, across all formats from video to infographics to print.
  • Operationalize and champion a Firmwide Design Council and set of governance principles, aimed at ensuring all new digital product and experiences are built to common UX, UI and brand design guidelines.
  • Partner with the firm's commercial leaders, cross-functional teams and external partners to develop and deploy design-focused products, tools, and brand experiences.
  • Establish processes and practices to enable the vision and design principles to be realized across all experience touchpoints, from content to client experiences to digital products and beyond.
  • Collaborate with Marketing Operations team to further develop and deploy design-related tools, frameworks, and systems.
  • Evangelize the importance of design across the firm, educating others on brand experience and design-driven storytelling.
  • Partner with peer design leads in each of our businesses to execute and implement the brand's visual identity across diverse and global platforms, touchpoints, and expressions.

    • About You

  • 10-15 years of experience leading brand design and/or art direction in corporate and/or agency environments with experience in managing a diverse team design specialties and skillsets. Experience at in-house financial services design teams a plus.
  • A portfolio of work that represents best-in-class multidisciplinary implementations of brand across digital and non-digital communications channels and products, with a focus on conceptual marketing outputs: social media, advertising, branded content and experience concepting with writers.
  • Experience in financial services or similarly complex businesses, with sophisticated products and clients in the corporate and institutional segments (CEOs and CFOs, sovereign wealth funds, investment officers, ultra high net worth individuals).
  • Confident communicator across disciplines and levels, translating and finding ways to elevate complexity through storytelling to all stakeholders.
  • Deep passion for user-centered design, understanding how to capture insights around the needs of customers and translating them into solutions by using design and experience to problem-solve.
  • Proficiency in design and prototyping tools, marketing automation technology, asset management systems, and other leading tools that enable best-in-class teams to operate.
  • Obsessively detailed oriented but able to provide concise and focused rationale to sell in and communicate core concepts.
  • Ability to express ideas in various formats to help non-design teams understand impact and vision.
  • Production savvy with experience working with front-line marketing practitioners to execute on high impact creative communications through to less complex deliverables.
  • Constantly curious about what's next: enriching teams with new ways to operate, learn, and share as you build an environment of excellence and relevance.

    • About Goldman Sachs Global Marketing

    Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, and Media, as well marketing teams for each of our revenue divisions. Together, this function will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

    About Goldman Sachs

    At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

    We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

    We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more:

    Salary Range The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

    Benefits Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here.

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