Onward Search is seeking a dynamic and experienced Facilitator to lead the strategy and execution of automatic focus groups within the automotive and manufacturing sectors. The ideal candidate will have a strong background in research and development, with extensive knowledge of Original Equipment Manufacturers (OEMs) and the automotive industry. This role will involve coordinating focus group activities, analyzing data, and translating insights into actionable strategies that drive product development and innovation. This is a remote, 5 + hour role.
Key Responsibilities:
- Strategy Development:
- Design and implement a comprehensive strategy for conducting automatic focus groups that align with organizational goals.
- Identify key objectives, target audiences, and relevant topics for focus group discussions.
- Research and Development:
- Collaborate with R&D teams to ensure focus group topics align with current projects and future innovations.
- Analyze industry trends and consumer feedback to inform focus group topics and improve product offerings.
- Execution and Facilitation:
- Lead the planning, organization, and execution of focus group sessions, ensuring a conducive environment for open dialogue.
- Utilize various facilitation techniques to encourage participation and gather diverse insights from participants.
Qualifications:
- Minimum of 5 years of experience in focus group facilitation, market research, or product development within the automotive or manufacturing sectors.
- Strong understanding of the OEM landscape and automotive industry dynamics.
- Proven ability to analyze complex data sets and extract actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Proficient in qualitative and quantitative research methodologies.
- Strong organizational skills and ability to manage multiple projects simultaneously.
Preferred Skills:
- Experience with automated focus group technologies and platforms.
- Familiarity with consumer behavior analysis and user experience research.
- Knowledge of industry-specific regulations and standards.
Deadline to apply is Oct 4th.