The Field Sales Rep is responsible for executing all aspects of Mark Anthony portfolio brand plans in the assigned market. Implement wholesaler plans, execute distributor incentive programs, and ensure key account execution. Market area(s) will be defined and comprised of one or more distributors. Accountabilities & Impact:
- In market work: 4.5 days per week with DM level influencers at distributors.
- Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with District Manager level influencers at their distributors.
- Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool.
- Weekly retail/market recap of execution and performance, providing manager feedback on market using MABIlity tool.
- Work with team mates on regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
- Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement.
- Keep abreast of competitive trends and report appropriate developments.
- Monitor and evaluate personal performance on a monthly basis to identify and develop personal areas for growth.
- Consistently demonstrates MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard)
- Fully embodies the MABI One culture (5Vs, 5 Cs,27mm cases)
- Responsible for management of own operating and T&E expenses within company guidelines
- Monthly Focus:
- 18 days (90% of time) ensuring retail execution, surveying (with key influencer of the wholesaler), evaluating distribution, display and ad feature execution.
- 2 full days (10% of time) managing all administrative requirements due on a monthly basis (fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.
Skills & Experiences Needed:
- Bachelor's Degree with 1-2+ years' experience working with wholesaler in beverage category or CPG (preferred)
- Candidate must exhibit a very high sense of urgency, be well organized, possess a great attitude, be a team player and can build strong working relationships with all internal and external stakeholders
- Candidate must be energized by the opportunity to work for the leading Flavored Malt Beverage company in the US and be committed to investing significant time and energy into their career
- Mobility is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require continued relocation
- Strong Analytical and math skills for budgeting, analysis, etc.
- Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present
- Ability to travel as necessary
At Mark Anthony, we live by our 5 Core Values every day: Sense of Urgency
- We value sense of urgency because we are a fast-paced company in a fast-paced industry
- You act as if there is no tomorrow and get it done today
Authenticity
- We value authenticity because we need to stay real
- You are authentic, diplomatic, respectful, thoughtful and you always have the best intentions
Simplicity
- We value simplicity; why use 50 words when you can use 5?
- You thrive in ambiguity, are comfortable with change and bring simplicity to complex situations or grey area
Humility
- We value humility; there is no room for egos here
- You're not stubborn, you listen, take feedback/direction and respond quickly to changing direction. We are a team that supports each other
Trust
- We value trust because unless we are both trusted and trusting, we will not succeed as a team
- You put trust in others and do your best to never let anyone down