Job Description
We are seeking a passionate and highly skilled Fragrance Ambassador/Pro Team member to join the Dior team in North America. This role will focus on leading fragrance education strategies across the region, with a strong emphasis on retail sales, high perfumery, and creating immersive client experiences. The successful candidate will work closely with Beauty Consultants, regional-local teams, and global stakeholders to elevate Dior's fragrance presence in the North American market.
As the voice of Dior Fragrance , you will ensure the delivery of exceptional training, mentorship, and client engagement both in-store and online. You will work directly with BCs to inspire their passion for fragrance and help elevate their expertise, creating a sustainable and profitable fragrance culture. Additionally, you will support the growth of Dior Fragrance by conducting high-level masterclasses, influencing retail strategy, and driving sales performance.
As the Fragrance Ambassador/Pro Team, you will drive profitability by educating and training the retail team on product knowledge, fragrance trends, and sales techniques. Key responsibilities include empowering the team to upsell, cross-sell, and enhance the customer experience through expert advice. You will achieve sales targets, improve average transaction value, and increase conversion rates. KPIs will include sales growth, units per transaction, customer satisfaction, and staff training completion. Your leadership will foster long-term customer loyalty and maximize department profitability.
Key Responsibilities:
Fragrance Expertise & Brand Ambassadorship:
- Brand Ambassador : Represent Dior Fragrance as the leading expert in North America. Share your knowledge of fine perfumery, inspire both BCs and clients, and ensure Dior's fragrance offerings are positioned as the highest standard in luxury fragrance.
- Fragrance Expertise & Sales Passion: Stay at the forefront of fragrance trends, new launches, and industry insights. Apply your retail sales knowledge to guide Beauty Consultants in achieving sales targets and enhancing customer experiences at the POS.
High-Performing Team & Culture:
- Integration of BCs in Class & at POS: Support the integration of Beauty Consultants into Dior's fragrance curriculum through structured training at both the classroom level (Esprit Dior, PCD, and LCP) and the Point of Sale (POS). Promote a consistent and elevated fragrance experience both offline and online.
- Training Development & Coaching: Develop and strengthen training competencies for the regional team, with a focus on both hard and soft skills. Support training managers, field teams and other leaders in delivering engaging, actionable training for BCs.
- Facilitate Monthly Roundtables : Lead monthly roundtable sessions to discuss hot topics in fragrance, new products, advanced knowledge, and market trends. Ensure these sessions foster collaboration and knowledge-sharing among teams.
Point of Sale (POS) Support & Client Engagement:
- Monitor & Coach POS KPI Performance: Track and analyze key performance indicators (KPIs) related to fragrance sales and BC performance. Provide hands-on coaching and guidance at POS locations where necessary to meet or exceed sales targets.
- Conduct Masterclasses at POS : Lead high-impact fragrance masterclasses at POS, offering personalized consultations for clients. Drive in-store sales by delivering exceptional fragrance experiences and educating clients on Dior's fragrance heritage and products.
- One-to-One Fragrance Consultations : Provide one-on-one consultations at Dior boutiques for VIP clients, press, and influencers, offering tailored fragrance recommendations and an unforgettable customer experience.
- Collaborate with Central Teams : Work closely with Central Training, local Marketing, and Merchandising teams to develop tools and resources for BCs at the POS. Ensure Dior's fragrance products are presented to their fullest potential in-store.
Public Relations (PR) Events & Engagement:
- PR New Product Presentations & Masterclasses: Organize and facilitate PR events, including new product launches, fragrance masterclasses, and olfactory workshops. Position Dior Fragrance as the go-to luxury fragrance brand for high-profile clients, influencers, and media.
- Influencer & Celebrity Collaborations: Help host PR events with influencers, celebrities, journalists, bloggers, and VIP clients. Build strong relationships with these stakeholders to enhance Dior's visibility and prestige in the luxury fragrance space.
Continuous Learning & Knowledge Enhancement:
- Enrich Knowledge & Team Spirit: Foster a culture of continuous learning by arranging regular encounters with industry experts, including fragrance creators like Francis Kurkdjian. Facilitate field trips to deepen understanding of the Dior fragrance creation process and enhance team spirit.
- Regular Meetings with Central Retail Education (R.E.) Team : Collaborate closely with the central Retail Education team to align training programs, share feedback, and drive performance. Regular meetings will ensure a unified approach to fragrance education across the region.
Support for Local POS Strategy:
- Local POS Strategy Support : Work directly with local teams to identify opportunities for fragrance activations and in-store experiences that drive sales and reinforce Dior's image as a luxury fragrance brand.
- Create Local Tools for POS : Collaborate with Central Training and local marketing teams to create tailored tools and educational resources for the POS. Ensure that Beauty Consultants have the knowledge and materials they need to succeed.
Qualifications: Qualifications
- Minimum of 10 years of experience in luxury fragrance, beauty, or training.
- A strong understanding of retail and sales dynamics, particularly in fragrance.
- Fragrance Expertise : Deep knowledge of fragrance creation, olfactory notes, and high perfumery. Ability to educate and inspire others by sharing the art of fragrance in an accessible and engaging manner.
- Retail Sales Passion : Strong understanding of retail sales dynamics and a genuine passion for driving fragrance sales. Ability to coach Beauty Consultants on effective sales strategies, helping them achieve and exceed their KPIs.
- Training & Coaching Skills: Proven ability to design and deliver engaging, action-oriented training. Experience in coaching teams to help them develop both hard skills (fragrance knowledge) and soft skills (client interaction and sales techniques).
- Client-Centric : A passion for providing exceptional customer service. Ability to foster long-lasting relationships with clients through personalized fragrance consultations and unique brand experiences.
- Leadership & Team Spirit: Ability to lead, mentor, and inspire teams to achieve their goals. Strong focus on team development and promoting a collaborative, positive environment.
- Creativity & Innovation: Open-minded and innovative, able to create new and unique ways to engage both clients and BCs in the world of fragrance.
- Organizational Skills : Highly structured, detail-oriented, and capable of managing multiple priorities across different regions. Strong ability to track performance metrics and drive results.
- Communication & Public Speaking Skills: Excellent communication skills, with experience leading large groups and presenting at industry events, masterclasses, and PR functions.
- Tech-Savvy : Proficiency in Office 365, social media apps, and digital tools for training and communication. Experience with digital learning platforms is a plus.
- Experience : Minimum of 10 years of experience in luxury fragrance, beauty, or training. Proven track record in retail environments with a strong understanding of fragrance sales, brand positioning, and luxury client engagement.
- Fluency in English : Proficiency in additional languages is a plus.
- Travel requirements: The role requires traveling approximately 65% of the time across different territories in North America, as well as trips to New York to collaborate with the Fragrance team.
Additional Information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published range of $110,000-$145,000.