Role Summary:
Free People is looking for a dynamic and proactive Global Customer Insights Research Analyst.
As a key member of our Consumer Insights Team, you will play a pivotal role in supporting the business by enhancing visibility and identifying new research opportunities. Your work will involve staying up to date on macro-trends and validating cross-functional research across digital, brand, and category teams. Uncover the nuances of consumer behavior in the ever-evolving fashion industry and help us drive business decisions that resonate with our customers.
Role Responsibilities:
Research & Analysis
- Lead comprehensive market intelligence initiatives by analyzing brand competitors, product offerings, promotions, macroeconomic trends to uncover critical external market influences.
- Synthesize and integrate customer preference data and trend insights from external sources, augmenting internal data to inform decision-making.
- Proactively influence product development and brand positioning efforts by conducting SWOT analyses to identify and capitalize on opportunities derived from internal and external research.
Project Support & Management
- Manage customer panel initiatives and expand survey & focus group experiences to improve the breadth and depth of insights.
- Assist in the launch and management of customer and non-customer panels for the UK and FP Movement.
- Explore and evaluate potential research partners to enhance current capabilities.
- Support diverse projects aimed at shaping consumer-centric strategies across the organization.
Reporting & Presentation
- Create easily digestible presentations that summarize key learnings and recommendations to leadership.
- Introduce more routine insights reporting to ensure continuous visibility into customer trends and behaviors
Role Qualifications:
DESIRED SKILLS & QUALITIES
- Bachelors degree in psychology, cognitive science, sociology, behavioral economics
- 1-3 years of experience in research, analytics, or marketing
- Strong understanding of consumer behavior and curiosity to explore it further
- Meticulous attention to detail with quality assurance expertise
- Ability to articulate complex ideas clearly and effectively
- Exceptional time management, organization, and multitasking skills
- Proven ability to build cross-functional relationships and collaborate seamlessly
OPTIONAL SKILLSETS
- Experience with or understanding of Qualtrics/similar logic-based survey software
- Familiarity with data visualization and BI tools such as Tableau or MicroStrategy
- Experience with SPSS, SAS, R, or other statistical analysis program a plus
- SQL/database knowledge
The Perks:
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.