Is this you? Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures. Have Gravitas in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents.Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) Be ready to lead at any moment: working with your leads, you will learn to step up to the plate and lead effectively in the client's and agency's best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. Know how to build a story: you will build client presentations that tell smart, compelling stories, never rinse and repeat which requires you to be highly motivated, energetically-charged and inspired at all times. Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. Responsibilities:
- Develop a deep understanding of our clients' businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
- Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
- Provide expert counsel to clients and colleagues on social/digital/influencer best practices
- Play a lead role in the agency's Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
- Lead a high-performing team; mentor and develop junior team members
Qualifications:
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience
- Deep expertise in managing influencer programs
- Strong knowledge of social platforms, including paid amplification and campaign optimization
- Familiarity with a broad set of social, media and influencer analytics tools
- Detail-oriented, multi-tasker with excellent time-management skills
- Strong written, verbal communication, negotiation and presentation skills
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