The KFC Global Manager of Market Planning advances restaurant development capability and growth through site selection, facilitation of critical expansion, and sharing market planning best practices. Responsibilities range from market-specific tactical projects to strategic multi-year market planning advancements, all done in close collaboration with Business Unit (BMU) teams.
Market Planning & Site Selection (80%)
- Co-create and manage the execution of KFCs Marketing Planning strategy across the globe.
- Provide market planning tools and expertise to BMUs and franchisees. Drive initiatives to implement global market planning platforms.
- Develop and run Market Planning Development colleges and workshops across KFC.
- Provide coaching and counseling to development leaders on key development priorities through coordination with the Market Planning team.
- Continued exploration of new Market Planning tools, vendors, and supporting programs to ensure KFC maintains its position at the forefront of Market Planning technology and capability.
- Promote innovative thinking in this space and continuously explore ways to improve the KFC approach.
Development Strategy (20%)
- Act as a key thought partner to the Director of Development, CDO, and BMU Development leaders regarding KFC Development Strategy.
- Deliver clear messaging and communications to BMUs and franchisees about KFC Development strategy, with a specific focus on selecting optimal locations for new restaurants.
Education/Certifications
Bachelors degree in finance, business, or related field.
Required Experience:
- 5+ years in development strategy mapping, data management, analysis, and GIS.
- Proven record driving results through creative thinking and problem solving.
- Proficiency in Microsoft Office suite of products, including advanced Excel and PowerPoint skills.
- Desire to have a large commercial impact on the organization.
- Project management and organization capability.
- Ability to manage high-volume workload and adapt to shifting priorities.
- Excellent interpersonal, influencing, and collaboration skills.
- Strong communication with ability to present to senior leadership.
- Experience modeling complex business issues to influence decisions through data.
Preferred:
- Prior Yum! Brands development experience.
- Experience in a global, multi-unit restaurant, retail, or franchise industry.
- Familiarity with Market Planning tools, GIS, and other real estate related tools.
- Experience with dashboards and reporting automation.