Location: Pittsburgh,PA, USA
We are Covestro. We are curious. We are courageous. We are colorful. We refine chemical material solutions with game-changing products. Let us empower you to push boundaries. Join us and our 18,000 colleagues now and together we will make the world a brighter place.
Global Manager of all Healthcare related Marcom activities in Engineering Plastics. Develop and implement MarCom activities derived from global Healthcare strategy to drive leads and profit along the whole customer journey.
Major Tasks and Responsibilities
* MarCom and Content Marketing: Lead and coordinate all global Industry specific activities and requests (product launches, marketing campaigns and events). Ensures the implementation of the overarching strategy in day-to-day operations and project lead for each initiative.
* Go-to-Market-Communication Strategy: Define and execute the strategy along the value chain for business unit Marketing and its product brands in alignment with Industrial Marketing
* Develop the strategic and operational planning of industry specific marketing communication activities including key performance measurement (KPIs).
* Support Industrial Marketing in development of persuasive Value Propositions for product and service offers.
* Apply the Multi-/Omni channel eco system for located region (e.g. Paid/Earned/ Owned Channels and touchpoints)
* Align regional strategic content planning across all communication channels (online and offline) and decide on the priorities of topic
* Setting up the budget, tracking, controlling and operational execution such as POs and invoices
* Steer 3rd party providers: Actively steward all agency work on predefined objectives in alignment with regional head.
* KPI tracking: Reports on the content/channel by providing regular analytics
* Definition of new processes with continuous improvement
* Lead Management support function like Nurturing campaigns
* Exchange with other global MarCom Managers; drive collaboration and effectiveness through global alignment
* Cross business entity exchange and best practice sharing to identify synergies
* Community Management: working within a MarCom/Corporate Communication community for a stronger Covestro brand, reputation communication perception
* For all responsible activities ensure adherence to Corporate Design guidelines plus MarCom Playbook
* Manager of organic search engine performance and goal-setting based on site impressions, click through rates, traffic, and conversions
Basic Qualifications
* Bachelor's degree in marketing, communications, economics, business administration or other relevant field with 7+ years of relevant experience
* 3+ years in B2B & B2C environment with progressive MarCom experience in strategic roles
Preferred Qualifications
* Global MarCom and diverse industry experience
* Significant experience in project management
* Experience in xChannel marketing communication strategy and project management / leading function
* Scientific background
Knowledge and Skills
* Knowledge of engineering plastic products and healthcare application
* Excellent spoken & written English
* Expert in brand management, content marketing, social media and multi-channel communication
* Solid marketing acumen
* Team player with strong leadership and coaching skills
* Well developed, interpersonal and communication skills
* Strong ability to coordinate and prioritize in combination with solid learning agility
* High degree of flexibility, strong ability to coordinate and prioritize.
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YOUR APPLICATION
Are you as curious, courageous and colorful as we are? If so, we can offer you an exciting career opportunity. We look forward to receiving your application and resume. Become part of our team - apply now!
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