Location: all cities,VA, USA
Global Marketing Communications Manager
U.S or Chile, Remote
Advancing the Future of Freshness, Together
AgroFresh is a fast-moving, dynamic company dedicated to delivering integrated near- and post-harvest solutions for more freshness and quality, every step of the way from harvest to home. From next-gen digital monitoring and analytics and plant-based coatings to integrated fungicide solutions and SO2 generating sheets for more intelligent packaging, you can count on us for a full suite of near- and post-harvest solutions that help enhance quality and extend the shelf life of your fruits and vegetables.
When you work at AgroFresh, you work with the leading experts in pre- and post-harvest technologies to proactively solve the most pressing challenges. Imagine a world where the produce supply chain has more time every step of the way. Where products get to consumers exactly as the grower intended. Where food loss is minimized, sustainability maximized, and business empowered. This is the world of Smarter Freshness.
What the Role Delivers
We are seeking a Global Marketing Communications Manager to collaborate with regional marketing managers and marketing operations to drive growth for AgroFresh in each of our global regions. This role is a key member of the AgroFresh global marketing team, accountable for managing the communication channels and driving results across all phases of the marketing funnel. In this role, you will focus an expected 20% of your time on positioning the global AgroFresh brand as a trusted leader in post-harvest innovation, and 80% of your time working in partnership with regional marketing managers to develop campaign assets, global trade show an event presence, content, and sales collateral materials that support a consistent AgroFresh and product branding strategy, while meeting the individual needs of each region with varied product portfolios and focus crops.
Key Responsibilities
In order of relative importance
Global Coordination of Promotional Strategy and Execution?
* In partnership with regional marketing managers, build a global promotional strategy (paid, owned and earned) that focuses on core growth drivers for our business and optimizes our spend?
* Develop and implement a global plan to effectively position AgroFresh as the leader in pre- and post-harvest freshness innovation, primarily leveraging earned media, executive visibility, and owned channels
* Work closely with global product leads, regional marketing managers, and commercial teams to ensure that marketing materials reflect both global product strategy and meet regional priorities?
* Establish standardized processes for campaign development, ensuring efficient workflows and easy handoffs to regional teams for localization and execution?
* Build and maintain a global repository of marketing materials, ensuring all regions have access to up-to-date and relevant assets?
* Ensure that all global marketing communications and assets are consistent in tone, messaging, and branding, while still meeting key regional needs
* Manage relationships and performance of external agencies for content creation, design, and digital support, ensuring projects meet global brand standards and can be adapted regionally?
* Provide guidance and support to regional marketing teams on how to maximize global assets, adapting to their specific markets where necessary and offering training or resources as needed?
* Set up mechanisms with marketing operations to track the effectiveness of global campaigns and assets, gathering feedback from regional marketing managers to continuously improve materials? and drive sales
* Align all communication strategies with the broader global and regional business goals to support growth, brand awareness, and product adoption.?
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Who to Work With
Primary internal and external stakeholders
* Regional marketing managers and marketing operations manager
* Product management as you translate product value propositions into campaigns and sales collateral
* Agency partners, media, other external vendors
* Regional and global trade associations
How We Work
AgroFresh core competencies - those in italics apply for people leaders
* Accountability for Results
* Mindset for Growth
* Customer Centricity
* One AgroFresh
What the Job Requires
* Bachelor's degree in business, marketing, or similar major (MBA a plus)
* 7+ years of experience in marketing communications
* Up to 20% travel, including both domestic and global travel
What to Have Done and Know How to Do
These skills and experiences are highly desirable; however, they do not preclude exceptions based on an individual's performance history and demonstrated potential.
* Proven experience in global marketing?and communications
* A proven track record of delivering business growth
* Agriculture industry experience (strongly preferred)
* Expertise both in building effective strategies and executing to deliver desired business outcomes
* Strong understanding of digital?marketing, social media, and content?creation
* Excellent written and verbal?communication skills
* Ability to collaborate with cross-functional teams and stakeholders?across different cultures and?regions
* Experience in managing agencies?and external partners
* Proficiency in analyzing marketing?data and metrics to measure campaign?performance
* PR/media relations experience
* Solid understanding of SalesForce and SalesForce Marketing Cloud
Why Work Here
* We work every day to improve the quantity and quality of fresh produce and reduce food waste - that is important to every person on the planet!
* We have a rich history and are known for our quality products.
* We have an enterprising spirit and are looking for like-minded problem-solvers to help us accomplish our goals.
* We focus on the Critical Few priorities that are important for us and our customers and then hold ourselves accountable to deliver.
* We are growing and transforming - both our business and the industry.
* We are committed to developing our colleagues and helping you advance in your career.
* We offer competitive compensation and benefits packages.
Local Details
* This role is remote, located in the U.S. or Chile
* Fluency in Spanish is a plus
* Flexibility to align with U.S. Eastern Time Zone working hours preferred