OverviewReference GSBM08 Salary $140,000 - $160,000/annum Job Location - United States -- New York -- New York Job Type Permanent Posted 18 September 2024 Global Senior Brand Manager-$140,000-$160,000 + Benefits- New York, NYC/ HybridThe Role Do you have extensive experience (7-10 years) in marketing or brand management, with a deep understanding of global brand dynamics? Can you navigate complex distribution systems while driving brand growth in a competitive landscape? If so, we have an exciting opportunity for you! We are a luxury champagne manufacturer co-owned by Shawn 'JAY-Z' Carter and Moët Hennessy, looking to appoint a highly experienced and competent Global Senior Brand Manager to our growing team. You will lead the development and execution of integrated marketing strategies that capture the essence of the Armand de Brignac brand. You will work closely with our HQ team and key international markets, leading projects that enhance global awareness, desirability, and commercial success. Ready to make your mark with a globally recognised brand? If you're driven to succeed and eager to be part of our exciting journey, we'd love to hear from you Key Responsibilities:GENERAL BRAND MANAGEMENT:
- Develop brand strategies to implement the brand vision and contribute to the growth and desirability of the brand
- Lead program and activation development to drive brand and business performance while bringing the brand platform to life
- Create new BTL tools, point of sale and gifting/merchandise items to support brand activations
- Lead new product development projects, working closely with operations, NPD, and finance from idea concept through to development and launch plans
- Manage brand budget, A&P tracking and annual global brand planning process.
MARKET GUIDELINES & COORDINATION:
- Develop global guidelines for programs and new product launches, providing guidance to international Markets
- Collaborate with international Markets for their local execution and planning
- Work with markets to get timely recaps and images of local execution to highlight best in class activations
Stakeholder Relationships:
- Develop and maintain strong, collaborative working relationships, internally and externally, across the HQ team, Markets, agencies, and supplier business partners
- Help establish the Armand de Brignac marketing team as a best-in-class, solutions-oriented collaborator.
The Company Armand de Brignac is a prestige champagne of unparalleled luxury and craftsmanship, and a brand that has captivated consumers on all continents, with huge success in multiple markets internationally, including the US, Japan, Global Travel Retail, France, United Kingdom, and Italy. Armand de Brignac has been the fastest-growing brand as well as one of the most prestigious marques in its category, with ambitious plans for development and very exciting prospects for the future. The Benefits
- Health Insurance.
- 401K.
- PTO.
- Hybrid Workplace.
- Annual Discretionary Bonus.
The Person
- Minimum 7-10 years of marketing or brand management experience, preferably with experience in alcohol beverage and knowledge of the U.S. three-tier distribution system and experience on a global team are a plus.
- Strong knowledge of brand management with a proven track record
- Excellent project management skills with a proven ability to manage multiple projects simultaneously
- Able to work independently, to generate output and deliver at pace; a do-er who makes things happen
- Strong attention to detail
- Ability to thrive in ambiguity within a complex environment and adapt to last minute changes
- Motivated by start-up culture, agile and action-oriented; leans in to fill the gaps and deliver projects successfully
- Experienced in contributing to product development and launches
- Strong emotional intelligence with a clear appreciation for diverse markets and cultures.