Minnetonka Graphic Designer Minnetonka is seeking a highly driven and proactive graphic designer with a creative point of view and passion for footwear to play an integral role in the development, execution, and ownership of the brand's visual look and feel across marketing assets. In this unique opportunity, you will own the end-to-end creative development - from creative ideation alongside marketing, sales and product leaders, to design and final execution. You will be a creative leader who will serve as the sole graphic designer across a variety of projects. This is an opportunity to bring a strong visual point of view and leave your mark on a globally known, iconic Minnesota brand. Responsibilities include:
- Drive graphic design ideation and implementation across all brand touchpoints - B2C (owned Ecomm and Amazon storefronts) and B2B (independent retailers, dropship partners, wholesale retailers, etc).
- Conceptualize, design, and produce a high volume of digital marketing content such as Amazon A+ content, website content updates, B2B/B2C emails, social media content, digital ads, sales decks and sell sheets.
- Design and execute seasonal sales catalogs and tradeshow creative including largescale banners, visual displays, and surprise-and-delight brand moments.
- Lead with creativity and design solutions for special projects such as shoe box design, collaborations, and Minnetonka's yearly sustainability report.
- Assist Photo & Video Content creator as needed in photo retouching and formatting for various uses including large scale printing and website display.
- Clearly communicate project progress with cross-functional teams and Creative Content Coordinator to ensure successful delivery.
- Present proposed designs to internal leaders to get their thoughts and incorporate feedback.
- Build ready-to-go final artwork files for digital and print, managing process for print files.
- Execute and maintain global brand guidelines on an ongoing basis to reflect the current brand positioning.
- Seek and understand latest design trends to proactively incorporate into work.
- Report to VP Marketing & Strategy, collaborate closely with Creative Content Coordinator and Photo & Video Content Creator to create compelling branded content.
Desired Skills:
- Highly organized with the ability to multitask multiple assignments while maintaining sight of short-term and long-term project goals.
- Self-motivated and results-oriented, with a passion for delivering high-quality graphic design that helps drive business growth.
- Proactive spirit and desire to bring new and creative ideas to the table and run with them.
- Attention to detail, yet creative at the core.
- Skilled at creating design that feels human and emotive, driven by design thinking.
- Takes pride in prioritizing and meeting deadlines in a fast-paced environment.
- Ability to work well with all levels of management and types of people.
- Ability to anticipate and solve problems, make quick decisions, and overcome obstacles.
- Eager to brainstorm creative ideas and execute them within our small team environment.
- Willing to take feedback, learn and grow; with a mindset of continuous self-improvement.
- Ability to work in a hybrid working environment, in office 2-3 days per week at our Minneapolis HQ.
Experience/Education Required:
- A strong portfolio demonstrating 4+ years of graphic design experience across both digital and print applications.
- A bachelor's degree in design or equivalent combination of education and experience.
- Experience working with a brand as the lead graphic designer is strongly preferred.
- Expertise in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Working knowledge of creating design for both digital and print applications from start to finish.
- Creative agency experience a plus.
About Minnetonka Minnetonka is a fourth-generation family-owned company based in Minneapolis, MN. We have been making high quality footwear at an affordable price since 1946. Our mission is to be a positive force as a company by doing right by our people, our community and our world. Minnetonka offers a competitive salary and benefit package. Visit the www.minnetonkamoccasin.com for more information. We look forward to reviewing your graphic design work. Please provide links to your portfolio so we can do so.