Location: Memphis,TN, USA
Position Overview The Graphic Designer will play a key role in developing creative content that supports BPI's marketing strategies and business goals. This individual will be responsible for creating designs that are visually appealing, on-brand, and aligned with our marketing objectives. Key Responsibilities Creative Design: Design visual content for digital and print platforms, including social media graphics, website banners, emails, advertisements, flyers, brochures, trade show materials, and other marketing collateral. Brand Consistency: Ensure all designs align with BPI's brand guidelines and maintain consistency across all marketing materials. Collaborative Projects: Work closely with the marketing team, product managers, and sales teams to develop creative concepts and ensure a cohesive look and feel for campaigns. Content Adaptation: Adapt designs to various formats and platforms, optimizing visuals for web, social media, and print. Project Management: Manage multiple design projects simultaneously, ensuring timely delivery of creative assets. Innovation: Stay up-to-date with design trends, tools, and technologies, bringing fresh ideas to the team to enhance our visual storytelling. Photo Editing: Edit and retouch images for use across different marketing channels. Vendor Coordination: Work with external printers and vendors to ensure quality and accuracy of printed materials. Support Digital Marketing: Assist in designing website layouts, landing pages, and email templates that improve user experience and engagement. Qualifications Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field. Experience: 2-4 years of professional graphic design experience, preferably within a marketing or creative agency environment. Technical Skills: - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). - Experience with digital design tools like Figma, Canva, or similar is a plus. - Knowledge of HTML/CSS is a plus but not required. Portfolio: Strong portfolio showcasing diverse design skills, including print and digital work. Communication: Excellent verbal and written communication skills, with an ability to explain creative concepts and ideas clearly. Detail-Oriented: Strong attention to detail, with a focus on delivering high-quality designs. Time Management: Ability to manage time effectively and meet deadlines in a fast-paced environment. Problem-Solving: Creative thinking and problem-solving skills to adapt designs to changing project needs.