Graphic Designer
: Job Details :

About the role:

We're seeking a creative, highly organized Graphic Designer, Marketing Associate to join Potomac's growing team and bring our visual and content strategies to life. This role is central to our marketing initiatives, focusing on delivering high-quality visual assets, developing brand consistency, coordinating digital campaigns, and managing projects across various marketing channels. As a Graphic Designer, you'll handle end-to-end creative processes, from concept to execution, while driving cross-functional collaboration within the company.

This position is critical to our content creation and marketing efforts, blending design expertise with project management skills. You'll collaborate closely with internal teams to support promotional campaigns, create engaging visual content, and ensure that all marketing materials align with our brand identity. We're looking for someone who is passionate about visual storytelling and can contribute to the innovation and growth of Potomac.

Qualifications:

• Bachelor's degree in Graphic Design, Marketing, Communications, or related field preferred
• 2+ years in a graphic design or marketing role, as part of a marketing team/agency
• 2+ years in the wealth management or wider financial services industry
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools
• Experience in digital marketing and content creation, including social media and email campaigns
• Experience with video editing and animation software (Premiere Pro, Davinci Resolve, FCP X, etc.) is preferred
• Experience with mirrorless camera systems (e.g., Blackmagic Design, Cannon, etc.) is preferred
• Basic knowledge of HTML/CSS is a plus

Responsibilities:

• Create visually appealing graphics, layouts, and templates for digital campaigns, social media, and other marketing collateral
• Partner with the marketing team to plan and execute event, social media, email, and digital advertising campaigns
• Design and update presentation materials, infographics, and brand assets for both internal and external communications
• Collaborate with the marketing team to ensure brand consistency across all channels and platforms
• Manage timelines, resources, and workflows for multiple design projects, maintaining quality standards and adhering to deadlines
• Track and report on campaign performance, using data to refine and improve creative strategies
• Support the evolution of our brand identity and visual guidelines to keep the company's image fresh and relevant
• Organize, archive, and maintain a library of design assets and ensure brand integrity across all visuals

What You'll Bring:

• Exceptional visual design skills, with a keen eye for aesthetics and details
• Strong organizational and time management abilities, able to manage multiple projects and meet tight deadlines
• Excellent written and verbal communication skills to facilitate collaboration across teams
• Proficiency in design software and a solid understanding of design best practices
• Experience with social media marketing and the creation of digital assets for platforms, specifically LinkedIn
• Ability to work independently as well as part of a collaborative, team-oriented environment

About Potomac:

In the past four years, Potomac has grown from under $140M+ to over $1.7B in AUM. It is an exciting time to be part of this company! We have a fantastic culture, great benefits, and hardworking people who love to collaborate.

A pioneer in active risk-managed investing, Potomac has the experience and expertise to help advisors align the correct allocation for any given market condition. Working with financial advisors, we understand that every investor is unique, but each want to avoid catastrophic losses. Potomac offers a selection of tactical investment strategies for building and preserving wealth-so advisors can match the right strategy or combination of strategies to each investor's needs.

What makes someone successful at Potomac:

To be successful at Potomac, we look for individuals who are not just looking to do a job, but for people who pride themselves on exceptional work. When each member of the team plays their part to the best of their ability, we all succeed. None of us are perfect, but we're looking for dependable, coachable, and team-oriented problem solvers. Individually we can tackle a little, but together we can take over this industry.

Benefits:

• 401(k) & other retirement benefits
• Dental Insurance
• Flexible schedule
• Health insurance
• Health savings account option
• Paid time off
• Parental leave

Work location: On-site in Bethesda, Maryland