Who we are:
MasterClass is the streaming platform where the world's best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.
Members get unprecedented access to 150+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas' recording studio and Gordon Ramsay's kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.
It's a pivotal time for MasterClass – and we want you to be a part of the journey. With offices in San Francisco (HQ) and Waterloo, Ontario plus a studio in Los Angeles, we are looking to expand our team to support the business.
If you want to help make an impact on our members' lives – we want to hear from you!
We are looking for more than what a resume can show. If you don't have the exact experience or skills, but think you'd be a great addition to MasterClass, please apply for the role.
About the Role:
As our Group Creative Director, you'll be reporting to our Executive Creative Director, and lead our copy and storytelling efforts, while also setting the bar to creatively lead a diverse team of copywriters, designers, video editors, art directors, and animators ranging from class launches, campaigns to product launches. Your passion for storytelling and strategic vision will shape how we communicate with our global audience. Whether through advertising campaigns, digital experiences, products, social content, or printed materials, you'll ensure our voice is fresh, authentic, engaging, and unmistakably MasterClass.
What You'll Do:
- Lead and Inspire: Guide the creative vision and strategy for creative campaigns, products, and marketing communications. Inspire your team to push the boundaries of creativity and innovation.
- Shape Our Voice: Write, define, and champion the tone and voice of marketing copy across various channels, ensuring consistency and authenticity. Delivering on-strategy, on-target, and on-brand messages and ensuring other writers are doing the same
- Collaborate and Innovate: Work closely with cross-functional teams, including brand, performance marketing, enterprise, and product, to develop forward-thinking ideas and strategies.
- Mentor and Grow: Develop and mentor a team of copywriters, designers, and art directors, fostering a culture of creativity, collaboration, and continuous improvement.
- Direct and Oversee: Provide creative direction and oversight across copy, art direction, design, video, animation, and other creative disciplines.
- Execute with Excellence: Deliver compelling, on-brand messages across all touchpoints, maintaining the highest quality standards and attention to detail.
- Adapt and Evolve: Stay ahead of industry trends and continuously seek new ways to tell our story in a rapidly changing landscape.
What We're Looking For:
- Visionary Leader: Proven experience leading creative teams across advertising, product, content, and creative strategy workstreams.
- Dynamite Storyteller: Exceptional writing skills with the ability to craft compelling narratives across various forms and mediums.
- Empathetic Mentor: Strong people management skills with a track record of inspiring and developing creative talent.
- Strategic Thinker: Ability to translate strategic objectives into creative concepts that resonate with our audience.
- Collaborative Partner: Experience working closely with cross-functional teams to drive integrated marketing efforts, including Performance marketing.
- Innovative Creator: A portfolio showcasing award-winning work and a knack for pushing creative boundaries.
Qualifications:
- 10+ years of experience in creative roles, with a focus on producing standout work for global brands.
- Experience directing copy, art direction, design, video, animation, and other creative disciplines.
- Demonstrated expertise in conceptual and strategically-led campaign development.
- Experience in both agency and in-house environments.
- Ability to prioritize and work well under pressure while maintaining speed and high attention to detail given shifting timelines, updates, and last-minute changes. Should have a strong operational mindset and vision for the team.
- Ability to provide and receive constructive feedback across creative disciplines.
- Strong presentation skills and attention to detail; presenting work on behalf of the team, explaining the creative vision, strategy and approach.
- Experience working with performance marketing and enterprise brands preferred.
- Experience developing and maintaining brand voice and tone guidelines.
- Understanding of performance marketing and its integration with creative strategy.
- Proven ability to manage multiple projects in a fast-paced environment.
- Versatility in writing styles and tones, from short-form brand advertising & performance copy to longer-form editorial content.
At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you. #LI-EC1
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