Location: New York,NY, USA
Position at Wavemaker
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary & Impact
The Senior Associate, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client's day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Key Responsibilities
* Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client's business objectives.
* Support the integration between commerce and brand media to develop end-to-end media plans for clients.
* Manage relationships to ensure delivery of first-to-market media solutions.
* Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
* Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
* Contribute to the adoption of GroupM Commerce for new business and existing accounts.
Requirements
* Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
* 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
* Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
* Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
* Drive to learn and understand the retail landscape and the latest trends in commerce media.
* Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
* Ability to collaborate and work effectively with internal teams and external partners.
* A self-starter attitude that thrives in a fast-paced environment.
* Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Life at GroupM
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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