Location: all cities,NY, USA
Position at Wavemaker
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology.
The Wavemaker Way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster.
Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by :
deep knowledge we have of our clients' business
confidence to challenge what's gone before
the support to go further than we thought possible
We are a part of GroupM, WPP's global media investment management company.
About Wavemaker Commerce
Wavemaker Commerce is an industry-leading team of positively provocative eCommerce media experts spanning all disciplines including strategy, investment, activation, and analytics with core competencies in retail media, direct-to-consumer marketing, and social commerce. Wavemaker Commerce delivers best-in-class solutions across all major verticals and categories at scale through exemplary processes, proprietary tools, and exclusive partnerships.
About the role:
The Sr. Associate of Commerce Strategy will oversee award-winning commerce media solutions across one of Wavemaker's largest CPG/FMCG clients.
This role requires a base of working knowing in advertising and media with relevant experience in any of the following fields: Media buying and investment, media planning, media strategy, performance media (e.g., paid search, paid social, programmatic), or data and analytics. The ideal candidate has a working knowledge of the capabilities of commerce platforms, including retail media networks, ad tech partners & data suppliers to unlock new growth opportunities across channels for clients.
As a contributing member of the Wavemaker Commerce Practice, you will work closely with retail partners and support highly dynamic cross-functional project teams across multiple client accounts. This role will have the opportunity to infuse the best of our agency capabilities into our client's day-to-day deliverables. This role reports to [level/role] and will be part of an expansive team of media professionals working across a portfolio of brands.
Your Impact:
* Understand brand and retailer growth objectives and translate these priorities into actionable retail media strategies.
* Aid agency cross-functional teams, including investment, search, social, programmatic, data, and analytics, to deliver comprehensive solutions that accomplish client's business objectives
* Assist in planning retail media programs utilizing appropriate tactics that unlock omnichannel conversion and growth.
* Partake in formulating objective-based KPIs, understanding closed-loop measurement, and syndicated 3rd party research
* Participate in thought leadership by staying abreast of the latest trends and best practices in retail & commerce media, distributing POVs on changing industry dynamics
* Support operationalization of best practices, client solutions, and delivering client business objectives through tactical recommendations and optimizations
* Identify opportunities to improve products, processes, and solutions based on client needs to unlock growth opportunities and deliver account excellence
* Work with retail partners and client team to support cross-functional projects
* Assist in development POVs and other content for the organization, including educational training, thought leadership, and frameworks
Your Qualifications:
* 2+ years of experience in media, preferably at an advertising agency; experience in retail media, shopper marketing, and/or performance media is a plus
* Working knowledge of retail media landscape, US retailers, advertising partners, advertising technology partners, and industry trends in commerce media including Amazon, Walmart, Target, Kroger, Instacart, and more
* Drive to learn and understand the retail landscape and the latest trends in commerce media
* Basic knowledge of measurement capabilities, Excel and media math, and media channels (e.g., programmatic, search, social)
* Strong communication and presentation skills, with the ability to effectively communicate complex ideas
* Ability to collaborate and work effectively with internal teams and external partners
* Basic analytical skills, with the ability to analyze data and assist in developing insights that inform strategy and optimization
* Problem solver and strategic thinker with the ability to identify improvement opportunities
* Highly collaborative, excited to be a part of a mature team that continues to expand and positively redefine our commerce solutions
* Experience in campaign management and optimization, preferably across multiple retail platforms
* Excellent project management skills with the ability to coordinate projects across multiple teams and functions
* Ability to orchestrate projects across multiple teams and functions
* Experience with advertising technology platforms (e.g., Pacvue) a plus