Location: New York,NY, USA
Position at GroupM Nexus
ABOUT NEXUS MEDIA SOLUTIONS
Nexus Media Solutions (NMS) transforms digital media into business outcomes. We maximize the ROI of our clients' digital media investments by combining innovative AI technology, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, NMS is GroupM's outcome media specialist, serving more than 3,000 brands in 48 markets around the world.
ABOUT THE ROLE
The Senior Associate, Media Optimization is a core member of a dynamic, solutions-oriented team. The ideal candidate will have familiarity with optimization strategies to achieve the client's media investment goals and drive budget growth. In this role, you will partner with other Programmatic and Artificial Intelligence (AI) experts to drive results for our clients.
The Senior Associate, Media Optimization, plays a key role in transforming digital media investments into business outcomes. You will manage programmatic campaigns from beginning to end, including setup, QA, optimization, and reporting while delivering client investment goals and driving budget growth through exceptional performance.
Your extensive training will translate into deep knowledge of all the major platforms, such as The Trade Desk and DV360, and emerging channels such as Audio, DOOH, and advanced TV, all while accessing exclusive alpha and beta products and releases built in-house and from our partners. Being a part of NMS also means exclusive knowledge and use of our proprietary planning and AI-powered platforms.
In doing all this, you will work alongside our strategic client teams, dedicated Copilot AI experts, analysts, product, partnership, and innovation teams to jointly make advertising more valuable for brands.
At NMS, we believe learning and growth are crucial to the success of our company and our employees; our goal is to help further develop your expertise within programmatic (Artificial Intelligence, Supply Management, Dynamic Creative, Data Integration).
YOUR IMPACT
* Plan the structure and take ownership of the setup of programmatic campaigns (ex. TTD, Xandr, DV360, Amazon).
* Manage all aspects of campaigns including campaign and creative setup, tracking, QA, proactive performance checks, optimizations, pacing, and profitability updates to ensure goals are met within team SLAs.
* Collaborate with internal teams to troubleshoot any creative, HTML tags, pixel-related, or verification-related issues.
* Work closely with all account teams to develop tagging strategies.
* Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams.
* Provide insights into your optimization approach and work with the account service team to turn data-backed actionable insights into recommendations that enhance client strategy.
* Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platform use
* Complete requests in internal data management platforms
* Discrepancy investigation and resolution
* Work with your manager to meet the goals of the Media Optimization team and to fulfill the team strategy.
* Creation and implementation across the team of any new processes and procedures
* Grow your knowledge of programmatic platforms such that you attain a detailed knowledge of all programmatic media practices utilized in the company within the first year of the role.
YOUR QUALIFICATIONS:
* 1+ years of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
* Experience with one or more ad servers (DCM, Sizmek, AdForm).
* Knowledge of HTML, XML, and JavaScript in an advertising context.
* Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, an understanding of video and DOOH advertising and related metrics is a plus
* Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query, and Python, etc.)
* Proficiency in technologies: Excel (Pivot Tables, VLOOKUP's, etc.) is required.
* Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.
* Excellent interpersonal and communication skills; the ability to clearly communicate your findings and solutions in both written and verbal.
* The ability to form strong relationships with internal/external teams.
* A self-starter attitude - not afraid to ask for help or volunteer with new ideas.
* Highly organized, including strong time management.
* Bachelor's degree OR Associate's degree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations
ABOUT GROUPM NEXUS
GroupM Nexus is the world's leading global performance organization that unites GroupM's global performance, talent and technologies. GroupM Nexus comprises Expert Practices - our communities responsible for the evolution of our shared standards for excellence in performance, planning and activation, as well as Media Solutions our proprietary, opt-in media solutions that give clients access to unique advantages and cutting-edge capabilities.
About GroupM
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.