Abacus is looking for a Growth Marketer!
Role Overview:
As the Growth Marketer, you will drive the strategy and execution of marketing initiatives that accelerate lead generation, brand awareness, and customer engagement. Combining strategic vision with hands-on expertise, you'll craft compelling content, develop innovative campaigns, and analyze performance to fuel our growth trajectory. Your ability to deliver impactful messaging and creative content will position us as the go-to solution for reverse logistics and circular economy optimization.
Key Responsibilities:
- Growth Strategy:
- Develop and execute comprehensive marketing plans that drive lead generation and customer acquisition.
- Identify and test new growth channels to expand our reach within target industries.
- Conference Strategy and Execution:
- Identify key industry conferences and events, develop strategies to maximize our presence, and support the sales team with pre-event outreach, meeting scheduling, and post-event follow-ups to drive engagement and pipeline growth.
- Content Creation and Copywriting:
- Craft high-quality, engaging content, including blogs, case studies, white papers, email campaigns, landing pages, and social media posts.
- Ensure messaging is aligned with the value proposition and resonates with target audiences.
- Develop compelling sales enablement materials to support the enterprise sales team.
- Campaign Management:
- Plan, execute, and optimize multi-channel campaigns across email, social media, paid media, and other digital platforms.
- Collaborate with design resources to create visually appealing and effective assets.
- Analytics and Optimization:
- Monitor campaign performance, analyze data, and derive actionable insights to optimize ROI.
- Implement A/B testing to refine messaging, creatives, and targeting strategies.
- Collaboration:
- Partner with sales, product, and leadership teams to ensure marketing aligns with business objectives.
- Provide feedback to enhance customer experiences and inform product development.
Qualifications:
- Proven experience as a growth marketer or in a similar role, preferably in B2B SaaS, logistics, or sustainability sectors.
- Exceptional copywriting and content creation skills, with a strong portfolio showcasing a variety of formats and campaigns.
- Strategic thinker with the ability to execute campaigns end-to-end.
- Proficiency with marketing automation platforms, analytics tools, and CRM systems (e.g., HubSpot, Google Analytics, LinkedIn).
- Familiarity with SEO best practices and digital advertising platforms.
- Data-driven mindset with strong analytical and problem-solving skills.
- Ability to manage multiple projects in a fast-paced environment with a high degree of autonomy.
- Bachelor's degree in marketing, communications, or a related field (preferred but not required).