Company Description
Percent is unlocking private credit and providing unparalleled access through its modern marketplace, empowering investors, borrowers, and underwriters with innovative technology to increase the speed and frequency of transactions at a fraction of the cost. The company's core infrastructure delivers public market efficiencies to the analog private credit market by powering the sourcing, structuring, syndication, surveillance and servicing of private credit transactions from beginning to end. Founded in 2018, Percent's platform is becoming the market standard for asset-based and corporate lending, powering over $1 billion in transaction volume in a multi-trillion-dollar private credit industry.
Who We're Looking For
We are seeking a Growth Marketing Senior Manager to drive the optimization of paid acquisition channels and lead the development of targeted nurture and engagement campaigns to attract and convert potential investors. The ideal candidate is both creative and data-driven, with a passion for executing paid acquisition strategies (including SEM, newsletters, partnerships, and affiliate marketing) and managing investor-focused CRM systems. As a key member of the Marketing team, you'll collaborate closely with cross-functional teams to develop and execute strategies that meet aggressive investor acquisition and conversion goals. This is an exciting opportunity to join a fast-growing fintech company and play a pivotal role in expanding our investor base and scaling our platform's growth.
Responsibilities:
- Identify and establish partnerships with newsletter and affiliate networks to source accredited investors, negotiating paid acquisition terms and optimizing for high-quality lead generation.
- Create and optimize content for newsletters and affiliate channels, including copy, images, and UTM tracking, while measuring campaign performance across HubSpot, Google Analytics, and PostHog to drive actionable insights.
- Oversee logistics for all newsletter and affiliate partner engagements, including contract negotiation, payment processing, invoicing, and coordinating additional value-adds such as extra sends or promotional features.
- Lead paid media campaigns across social platforms and search engines (SEM), including strategy development, campaign execution, budget management, performance tracking, and continuous optimization for maximum ROI.
- Optimize new investor acquisition through CRM by designing and executing personalized email nurture campaigns that improve conversion rates and move prospects through the investor funnel.
- Develop automated campaigns tailored to segmented audiences based on persona, behavior, and stage in the user journey, enhancing lead nurturing and investor retention.
- Track and report on CRM KPIs, including list growth, campaign performance, and conversion metrics (MQL/SQL), while using data to continuously improve future campaigns.
- Lead the creation and A/B testing of email templates and drip campaigns to drive investor engagement, utilizing learnings to refine messaging and optimize results.
- Support multi-channel nurture strategies, including digital advertising, partnership marketing, and direct mail, ensuring a cohesive approach across all touchpoints in the investor acquisition journey.
Key Qualifications:
- Minimum of 4-6 years in growth marketing, ideally with experience in paid acquisition, affiliate marketing, or lead generation for financial services or investment platforms.
- Proven track record of managing multi-channel campaigns (including newsletters, affiliate marketing, paid search, and paid social) and driving successful investor acquisition and engagement.
- Proficiency with CRM and marketing automation tools, such as HubSpot with an ability to use these tools to design, implement, and track marketing campaigns effectively.
- Ability to develop compelling copy and messaging for email campaigns, newsletters, landing pages, and paid social ads. Excellent writing and communication skills in English are required to ensure clear, engaging, and investor-focused content.
- Excel/Google Sheets proficiency for campaign reporting, performance tracking, and data analysis. An appetite to learn and use new marketing technologies is essential.
Benefits:
- Competitive Salary
- Commuter Stipend
- Stock Options
- Incentive compensation based on performance and objectives
- Paid Vacation Days
- 100% paid Medical coverage for employee/family
- Dental & Vision Insurance
- 401(k)
- Employer matching with charities
- Hybrid work environment (expectation is at least 2 days a week in office located in midtown NYC)
Percent is committed to a diverse and inclusive workplace. Percent is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.