Location: Bedford,MA, USA
At MultiPlan, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders – internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.
Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!
JOB SUMMARY: As a Growth Performance Marketing Manager, under the guidance of AVP, Growth Marketing, you will play a pivotal role in developing, executing, and optimizing end-to-end marketing strategies and programs with a focus on Account-Based Marketing (ABM). Your expertise will drive lead generation and growth strategies within the healthcare sector, particularly in payer and provider. You will leverage your understanding of industry associations, publications, and market dynamics to create and implement effective marketing initiatives. Role will be involved in planning, developing, executing, and evaluating high-impact integrated marketing programs that drive demand and revenue growth. You will work closely with cross-functional teams, including sales, account management, and product marketing to plan and execute industry-specific strategies, ensuring alignment with business goals.
JOB ROLES AND RESPONSIBILITIES:
Campaign Strategy and Execution:* Develop and oversee comprehensive marketing programs, from inception to execution, to drive lead generation and conversion.* Implement ABM strategies to target high-value accounts, leveraging personalized content and tailored outreach.* Monitor and analyze program performance, using data-driven insights to optimize and adjust strategies for maximum impact.* Work with in-house and external writers to produce various types of content assets, including but not limited to emails, ad copy, white papers and case studies.* Vendor management of third parties to support marketing asset development and ensure timelines.* Represent MultiPlan at industry tradeshows and conferences as appropriate.
Lead Generation and Nurturing:* Identify and engage with key industry associations and publications to enhance lead generation efforts.* Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.* Utilize a variety of digital and traditional marketing channels to reach and convert target audiences.
Healthcare Industry Expertise:* Apply knowledge of Health IT and data management trends to shape marketing strategies and messaging.* Stay abreast of industry developments, challenges, and opportunities to ensure relevant and timely marketing initiatives.
Performance Analysis and Reporting:* Track, measure, and report on program performance and ROI, providing actionable insights and recommendations.* Prepare reports and presentations for senior management and other stakeholders.
Collaboration and Leadership:* Work closely with cross-functional teams, including Sales/Account Management, Product Marketing, Digital and Creative teams, and Business Leaders to align marketing strategies with business objectives * Collaborate, coordinate, and communicate across disciplines and departments.* Demonstrate Company's Core Competencies and values held within.