Location: Columbia,MD, USA
Are you a Marketing leader looking to make a big impact on a mission-driven company? Are you looking to join a small team operating a category-leading product already used by millions of people?
Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're looking to bring on our first Head of Growth Marketing to grow our user base. This person will report directly to Jimmy Chen, the Co-Founder and CEO.
This role goes beyond traditional marketing. We need a strategic leader with a proven track record in mobile app acquisition and growth marketing, someone who thrives in a collaborative environment and possesses a deep understanding of user needs and driving user behaviors. We're looking for a creative marketer who can identify innovative growth levers and leverage content to drive top-of-funnel engagement, while also executing smart LCM & retention tactics. This is an exciting opportunity for a marketer who considers themselves a strong left- and right-brained thinker, capable of thinking outside the box to differentiate the Propel brand.
Here's how you'll impact the company:
Own user acquisition. Create the strategy, generate excitement, and operate the systems to grow Propel's user base. This includes managing our paid marketing budget, product-led growth initiatives, viral growth, and more.
Requirements:
Additional Considerations:
More About Propel
We believe that Americans with limited income deserve modern, respectful, and effective experiences around their government benefits and money. Unfortunately, the status quo often fails to treat them as first-class citizens in their daily interactions around the social safety net and financial services. The tech industry hasn't pulled its weight in solving the problems faced by low-income Americans.
Propel's mission is to change that. Propel (propel.app) is the single most popular app in the country built specifically for low-income Americans. Over 5 million families each month use Propel to seamlessly manage their government benefits (programs like SNAP, commonly known as food stamps), conduct their banking, and save and earn money. Providers has been recognized by the White House, featured on the front page of the NYTimes, and carries over 500,000 five-star reviews.
Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.
Join us, and let's build something amazing together!
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Demographic QuestionsAt Propel, we believe that an environment that is diverse, inclusive, and equitable drives us towards the best product and business decisions that allow us to effectively and consciously serve our mission and our users. As a social enterprise, we also recognize that caring about DEI is quite simply the right thing to do.
The people that use our products are diverse in many ways - gender, age, race, sexual orientation, religion, disability status, and more. We explicitly aim to reflect that with our team composition, though we aren't there yet. That's why we are actively working to make sure our job descriptions are inclusive, our sourcing nets are widely cast, and our interview process is equitable and fair to all.
We particularly value those with lived experiences around financial hardship and safety net programs. While people from all backgrounds can contribute to Propel's mission, we know that those who come from the communities we serve have an incredibly powerful and unique perspective.
Your responses will be used (in aggregate only) to help us identify areas of improvement in our process. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision.
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