Head of Marketing and Branding
: Job Details :

Help build a better and more robust infrastructure for justice.

Othram is revolutionizing cold and contemporary forensic investigations by seamlessly integrating laboratory science, innovative software, and optimized processes. Our proprietary technology empowers local, state, and federal law enforcement agencies—both in the United States and internationally—to overcome the most challenging forensic DNA barriers, solving cases once deemed unsolvable. More forensic genetic genealogy cases have been solved with Othram technology than any other method.

With a commitment to constant innovation, we learn from every case, refining our technology and processes to deliver better, faster, and more reliable results. At Othram, we don't just solve cases—we build a stronger foundation for justice.

We are looking for mission-driven individuals who share our passion for bringing certainty to investigations and delivering answers and justice to families. If you are obsessed with tackling the impossible, willing to work hard in uncharted territory, and eager to help build the next-generation infrastructure for justice—justice for everyone, everywhere—then Othram is the place for you.

About the Role

As the Head of Marketing and Branding, you will lead and execute Othram's comprehensive marketing strategy, brand identity, social media presence, paid advertising campaigns, and internal and external communications. Your mission will be to develop and implement cohesive strategies that elevate Othram's brand, amplify our mission of delivering justice, and deeply engage our diverse audiences, including law enforcement, forensic professionals, and the public.

This is a hands-on leadership role where you will actively participate in day-to-day operations, oversee the work of a growing team, and ensure that marketing initiatives align with Othram's values and objectives. You will be responsible for guiding the development of creative content, managing campaigns, and continuously providing feedback to ensure high-quality execution. Your strategic oversight and attention to detail will directly contribute to Othram's growth, visibility, and lasting impact in the field of forensic science.

If you thrive in a dynamic, fast-paced environment, enjoy rolling up your sleeves to get work done, and are excited about the opportunity to mentor and lead a team while shaping the future of forensic innovation, this role is for you.

What You Get to Do Every Day

Brand Strategy and Execution

• Develop and execute a brand strategy that reflects Othram's mission, values, and market leadership.
• Ensure consistent messaging, voice, and visuals across all platforms and materials.
• Establish and enforce brand guidelines to maintain a strong, unified identity.

Content Development

• Oversee the creation of case studies, blog posts, press releases, videos, and whitepapers, leveraging a journalistic approach when appropriate.
• Develop narratives that highlight Othram's cases and their social impact on families and communities.
• Create content that resonates with law enforcement, forensic professionals, and the general public.

Social Media Management

• Develop and manage strategies for platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube.
• Create guidelines, SOPs, and dashboards to track key performance metrics.
• Foster engagement with a growing online community and manage influencer and partner relationships.

Campaigns and Advertising

• Plan and lead data-driven marketing campaigns to enhance brand awareness and drive engagement.
• Oversee paid advertising initiatives (paid search, display ads, sponsored content) and optimize for ROI.
• Track performance metrics and adjust campaigns based on data insights.

Internal and External Communications

• Develop and manage internal communications to ensure alignment across teams.
• Craft and execute external communication plans, including press releases, media outreach, and public announcements.
• Serve as a spokesperson when needed for public engagements.

Team Leadership

• Build, mentor, and lead a high-performing marketing and branding team.
• Foster a culture of creativity, collaboration, and continuous improvement.
• Develop scalable workflows and processes to support growth.

Analytics and Reporting

• Track key performance metrics (e.g., engagement rates, ROI, lead generation).
• Use data-driven insights to refine strategies and optimize marketing initiatives.
• Present regular performance updates and strategic recommendations to the executive team.

What You Bring to the Role

Required Competencies and Experience

• 7+ years of experience in marketing, branding, or related fields, preferably in SaaS, tech, or startup environments.
• Proven success in developing and executing comprehensive marketing strategies, with a portfolio showcasing past achievements.
• Expertise in social media management, content creation, and paid advertising.
• Strong leadership and team-building skills with experience managing and mentoring teams.
• Proficiency with tools such as Google Analytics, HubSpot, Hootsuite, and design platforms (Adobe Creative Suite, Canva).
• Exceptional communication and project management skills.

Preferred Competencies and Experience

• Experience in public relations and media handling.
• Knowledge of forensic science or related fields.
• Background in employee engagement or internal communications initiatives.

What Makes This Role Unique

• Shape the Brand: Define Othram's identity and establish our leadership in forensic science and forensic genetic genealogy.
• High Impact: Amplify stories that deliver justice, bring closure to families, and solve long-standing mysteries.
• Dynamic and Collaborative: Work with multidisciplinary teams to drive innovation and creative execution.
• Growth Opportunity: Build and lead a comprehensive marketing function for a rapidly scaling company at the forefront of forensic technology.

Compensation and Benefits

• Competitive salary and benefits package
• Unlimited PTO
• Opportunities for professional growth within a mission-driven organization
• Work in a collaborative and innovative environment at the forefront of forensic science

Work with the Best

At Othram, we bring together the best and brightest minds from diverse fields, united by a shared mission to build a better and more robust infrastructure for justice. Our team includes experts in forensic science, genomics, bioinformatics, software development, and investigative support, all working collaboratively to solve cases and drive innovation in the pursuit of answers and justice.

Othram is an Equal Opportunity Employer committed to fostering a diverse and inclusive workplace. We welcome and celebrate individuals of all backgrounds and believe diversity drives innovation and leads to better outcomes for our mission and the communities we serve.