Head of Marketing Innovation, Asia Beverage
: Job Details :


Head of Marketing Innovation, Asia Beverage

Pepsi

Location: New York,NY, USA

Date: 2024-12-03T13:20:41Z

Job Description:

Overview:

  • Innovation should not be part of someones job. It should be a fulltime resource & commitment to step change foresight planning, consumer centricity, speed & quality of innovations.
Responsibilities:

Strategic Leadership:

  • Proactive foresight & planning to take advantage of new innovation opportunities.
  • Portfolio Strategy & Demand Space mapping
  • Innovation framework Platform architecture, Consumer Taste profiles, key trend captures, competitor monitoring, 4F Innovation principles, Innovation Council alignment.

Innovation Output:

  • Innovation Pipeline ownership lift & scale/ create product expo, workshops, global/ sector connects.
  • Cross functional lead for Innovation projects across regional, sector & global teams
  • Innovation beyond product packaging, channel, experience

Building Innovation Culture:

  • Elevating quality & speed of NPD across the region
  • Embedding agile innovation mindset & new ways of working across Asia BU & MU teams
Qualifications:

Critical Experiences:

  • Bangkok, Thailand as our Regional HQ for Asia Bev is a preferred location for this role
  • Strong strategic & inspiration leader with minimum 10 years experience in multi brand portfolio across multiple markets
  • Strong experience in stakeholder management, influencing senior management and vision setting.
  • Impeccable track record in end-to-end innovation with long term sustainable success
  • Strategic Capability multi brand & market portfolio planning, actionable insights, data mining, trend capturing & deployment.
  • Innovation expertise strong experience in leading large-scale end to end innovation projects.
  • Design Thinking demonstrates ability to redesign processes, workflows to unlock speed to market, quality of output & white space innovation successes.
  • Commercial Acumen different business models, size of prize, building business cases.
  • Capability Building coaching, mentoring & development of innovation skillset & culture across the region.

Differentiating Competencies Required:

  • Stakeholder Management strong influencer & leader across all levels of management & stakeholders
  • Ability to Operate at different altitudes from long term strategic vision setting to detailed project milestones
  • Proactive, self starter highly resourceful, sees opportunities & jumps on them
  • Curious & Consumer Centric always has consumer lens & cross cultural intuition
  • Agile & comfortable with navigating ambiguity track record of creating something from nothing
Apply Now!

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