Location: New York,NY, USA
Loopscale is seeking a Head of Marketing to establish our strategic go-to-market strategy, orchestrate major launches, and spearhead marketing initiatives to grow Loopscale's brand with target users across social and digital channels. The ideal candidate can master a big picture narrative while driving impact across the marketing stack as a generalist, self-motivated with a clear point of view to craft compelling storylines for specific audiences, curate and create engaging multi-channel content, and scale marketing partnerships.
We are headquartered in New York City, but this position offers remote work for global candidates, with a strong preference for local candidates.
If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.
About LoopscaleLoopscale is on a mission to unlock economic opportunity by building the next generation of capital markets on efficient, open networks. Our flagship product, a new lending primitive on Solana, introduces a new paradigm in on-chain credit. Loopscale unlocks billions of dollars of liquidity for native-staked tokens, liquidity positions, and more.
We are a New York-based startup founded by a team of crypto-natives that has launched products with over $100M of on-chain volume. We are backed by Coinbase, Jump, Coinfund, and Solana Ventures. Visit ourwebsite,docs, andsocial mediato learn more.
ResponsibilitiesPositioning and Strategy
Develop and frame a comprehensive narrative and marketing engine including brand positioning and go to market campaigns, ensuring effective communication across various channels to cultivate audience product comprehension, engagement, and growth aligned with company KPIs.
Content and Channel Management
Own the content strategy and lifecycle, including ideation, development, distribution, promotional strategy, and measurement.
Write impactful short- and long-form content such as social posts, blog articles, and user documentation that effectively communicates the value of our product.
Collaborate with the design team to oversee and aid in the creation of graphics, motion graphics, and videos.
Become an expert in our daily marketing channels including X and Discord to ensure we are delivering the most impactful messages that convert at every stage of the customer's journey
Growth & Partnerships
Identify, aggregate, and prioritize outbound and inbound partner marketing opportunities and manage outreach and partnership logistics.
Developing high-impact media and “KOL” relationships to secure strategic placements for Loopscale in industry newsletters and podcasts to to amplify brand presence and reach new audiences.
Oversee logistics for physical brand presence including conference events and speaking engagements.
Develop and execute comprehensive marketing campaigns aligned with Loopscale's business objectives, ensuring cohesive campaigns across various channels.
Live and breathe crypto Twitter and Discord to stay up-to-date on industry trends and user preferences and ensure our content strategy remains relevant and effective.
A track record in a lead marketing role at a high-growth tech startup, preferably in web3 or DeFi.
Proven ability to distill the competitive landscape for our internal team - be the voice of the ecosystem to inform a focused strategy
Proven ability to use social media to build communities at scale, with experience in developing blog posts, explainer threads, product marketing, and memes.
Excellent copywriting skills and the ability to develop and adapt tone of voice for various target audiences with a knack for identifying topical industry news and capitalizing on it with a unique point of view.
A deep understanding of social media platforms, particularly X (formally known as Twitter), Discord and YouTube.
Experience with Figma and the ability to create visually compelling graphics.
Exceptional communication, collaboration, and project management skills.
The base salary range for this role is $120,000-$160,000 with a total compensation of up to $220,000. Our comprehensive compensation plan also includes the following benefits for our full time employees:
Industry-leading medical, dental, and vision health insurance plans
Competitive equity and token options
Egg freezing, mental health, and other employee wellness benefits
Private office in New York
Regular off-sites and other company-sponsored events and travel opportunities